Decentrix Inc. Market Research Report

Company Overview

Name:

Decentrix Inc.

Mission:

Maximize advertising and content revenues across all media distribution platforms for Brand Advertisers, Telecommunications, and Media and Entertainment companies.

Founded:

2001

Founders:

Wayne M. Ruting

Key People:

Wayne M. Ruting - Founder, Chairman and CEO

Taras Bugir - President

Ken Breen - SVP, Enterprise Sales

Nancy Jean Pennica - EVP, Chief Administrative Officer

Michael A. Ledwich - SVP Analytics, Chief Architect

Matt Ferris - SVP, Product & Strategy

Headquarters:

1200 17th St. | Suite 770, Denver CO, 80202

Number of Employees:

No information is available.

Revenue:

No information is available.

Known For:

Decentrix is known for its innovative data technology solutions that maximize media revenue and optimize advertising and content monetization.

Products

Decentrix offers a suite of products under the BIAnalytix™ platform, designed to power omnichannel advertising and media campaigns.

BIAnalytix Planner™

Description: Optimizes ad revenue opportunities by managing omnichannel campaigns.

Key Features:

Guarantees campaign delivery.

Maximizes inventory utility.

Precision pricing and enhanced audience use.

BIAnalytix Inventory™

Description: Aggregates and optimizes inventory across all delivery platforms.

Key Features:

Maximizes audience and advertising opportunities.

Aggregates inventory for better allocation decisions.

BIAnalytix Rate Card™

Description: Uses dynamic pricing to maximize revenue opportunities.

Key Features:

Automatically generates omnichannel rate cards.

Incorporates sales demand, seasonality, and inventory availability.

BIAnalytix Platform™

Description: Instruments and measures media enterprise performance.

Key Features:

Accurate valuations of advertising and content inventories.

AI-driven campaign optimization.

BIAnalytix Billing™

Description: Streamlines media billing for accuracy and efficiency.

Key Features:

Generates a single verifiable invoice.

Provides a self-service portal for clients to view invoices online.

Recent Developments

New Products Launched:

Complete Cross-Media Platform: Introduced at the National Association of Broadcasters Show.

Mediabase Cross-Media Planner™: For the BIAnalytix™ platform.

BIAnalytix SSP™: Unleashing Artificial Intelligence for Media™.

New Features Added:

BIAnalytix Planner™:

Enhanced features for near real-time traffic data to determine unsold avail periods.

BIAnalytix Planner™:

Integration with marketing spot verification for analytics.

BIAnalytix Planner™:

Adjustments for political and Q4 advertising campaign management.

New Partnerships:

Partnered with OpenTV to address cable MSO’s business intelligence analysis needs.

Collaboration with DISH Network supporting authorized retailers.

Conclusion

Decentrix Inc. is a globally focused data technology company dedicated to maximizing media revenue through its comprehensive BIAnalytix™ platform. The company's continual innovation in AI-driven analytics and cross-media solutions positions it as a leader in the advertising and content monetization industry.

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