DECKED Company Profile

Background

Mission and Vision

DECKED's mission is to "organize the sh*t out of America," aiming to provide truck owners with efficient, secure, and weatherproof storage solutions for their vehicles. The company envisions a future where every truck is equipped with organized storage, enhancing functionality and accessibility for users.

Primary Area of Focus and Industry Significance

Founded in 2014, DECKED specializes in designing and manufacturing in-vehicle storage systems, particularly for full-size pickup trucks and cargo vans. Their products are engineered to maximize cargo space while ensuring easy access and security. By offering innovative storage solutions, DECKED has carved a niche in the automotive accessories industry, addressing the common challenge of disorganized truck beds.

Key Strategic Focus

Core Objectives

Product Innovation: Continuously developing and refining storage solutions to meet the evolving needs of truck owners.

Customer Satisfaction: Ensuring high-quality products that enhance user experience and vehicle functionality.

Sustainability: Utilizing recycled materials in product manufacturing to promote environmental responsibility.

Specific Areas of Specialization

Truck Bed Storage Systems: Designing drawer systems that provide secure, weatherproof storage without compromising cargo space.

Cargo Van Solutions: Offering storage solutions tailored for cargo vans, enhancing organization and accessibility.

Key Technologies Utilized

High-Density Polyethylene (HDPE): Employing recycled HDPE for durability and environmental sustainability.

Steel Subframes: Incorporating steel subframes to support heavy loads and ensure structural integrity.

Primary Markets Targeted

Individual Truck Owners: Providing solutions for personal vehicle organization.

Commercial Fleets: Offering products that enhance efficiency and safety for businesses utilizing trucks and vans.

Financials and Funding

Funding History

DECKED has raised a total of $1.8 million in funding over two rounds.

Recent Funding Rounds

Venture - Series Unknown: Details of the latest funding round are not publicly disclosed.

Notable Investors

Specific investor names are not publicly disclosed.

Utilization of Capital

The raised capital has been allocated towards product development, manufacturing expansion, and market penetration efforts.

Pipeline Development

Key Pipeline Candidates

Drawer Systems: Ongoing enhancements to improve storage capacity and user accessibility.

Cargo Van Solutions: Development of storage systems tailored for cargo vans to expand market reach.

Stages of Development

Product Refinement: Continuous improvement of existing products based on customer feedback and technological advancements.

Market Expansion: Introducing new products to cater to a broader range of vehicles and industries.

Target Conditions

Full-Size Pickup Trucks: Primary focus on enhancing storage solutions for these vehicles.

Cargo Vans: Expanding product offerings to include solutions for cargo vans.

Anticipated Milestones

Product Launches: Scheduled releases of new product lines in the coming fiscal year.

Market Penetration: Achieving significant market share in the cargo van segment within two years.

Technological Platform and Innovation

Proprietary Technologies

Drawer Mechanism: Innovative sliding drawer systems that provide easy access and secure storage.

Material Composition: Use of recycled HDPE and steel to create durable and environmentally friendly products.

Significant Scientific Methods

Ergonomic Design: Applying ergonomic principles to ensure user-friendly and safe product usage.

Load Testing: Conducting rigorous testing to ensure products meet weight capacity and durability standards.

Leadership Team

Key Executives

Jake Peters: Co-founder and General Manager. Background in outdoor product sales, leading the company's strategic direction.

Lance Meller: Co-founder and Vice President of Sales. Experience in outdoor product sales, focusing on product development and market expansion.

Ron Hayes: Chief Financial & Chief Operations Officer. Oversees financial strategy and operational efficiency.

Bill Banta: President. Leads company operations and strategic initiatives.

Competitor Profile

Market Insights and Dynamics

The truck bed storage market is characterized by a diverse range of products catering to various customer needs, from basic toolboxes to advanced drawer systems. DECKED's focus on high-quality, weatherproof, and ergonomic solutions positions it favorably in this competitive landscape.

Competitor Analysis

TruckVault: Offers secure, lockable storage solutions with a focus on security features.

Tuffy Security Drawers: Provides steel-built drawers emphasizing security and durability.

BedSlide: Specializes in sliding tray systems for easy access to truck bed contents.

Traditional Toolboxes: Budget-friendly options with basic storage capabilities.

Strategic Collaborations and Partnerships

In March 2022, DECKED acquired CargoGlide, a manufacturer of sliding truck bed cargo systems, to enhance its product offerings and market presence.

Operational Insights

DECKED's commitment to American manufacturing and use of recycled materials differentiates it from competitors, appealing to environmentally conscious consumers. The company's focus on ergonomic design and ease of installation further strengthens its competitive position.

Strategic Opportunities and Future Directions