DeepAR.ai (a Zalando Group Company)

Background

DeepAR.ai, founded in 2018 and headquartered in London, specializes in augmented reality (AR) and 3D commerce solutions. The company offers an end-to-end platform for 3D asset creation, optimization, and implementation, enabling immersive AR experiences across various applications, including 2D content generation, 3D viewers, and AR try-ons. In April 2025, DeepAR was acquired by Zalando, operating as an independent entity within the Zalando Group.

Key Strategic Focus

DeepAR.ai's strategic objectives include:

3D and AR Commerce: Providing comprehensive solutions for 3D asset creation and AR integration, enhancing online shopping experiences.

Face and Body AR: Offering a robust AR library utilized by over 40,000 developers, facilitating more than 100 million AR experiences monthly.

Industry Applications: Collaborating with leading brands in footwear, eyewear, and watches to implement AR try-on features, thereby improving customer engagement and satisfaction.

Financials and Funding

DeepAR.ai was acquired by Zalando in April 2025. Prior to the acquisition, the company had secured funding from investors, including Riccardo Zacconi.

Technological Platform and Innovation

DeepAR.ai's technological innovations encompass:

Proprietary AR SDK: A cross-platform software development kit enabling the integration of real-time AR features, such as face filters and virtual try-ons, into mobile and web applications.

3D Asset Creation and Optimization: Tools for creating and optimizing 3D assets, facilitating seamless integration into various digital platforms.

Face and Body Tracking: Advanced algorithms for accurate face and body tracking, enhancing the realism and interactivity of AR experiences.

Leadership Team

George Berkowski: Co-founder and CEO, with a background in product development and entrepreneurship.

Nicolas Livet: Co-founder and expert in deep learning, computer vision, and applied AI innovation.

Competitor Profile

Market Insights and Dynamics

The AR and 3D commerce market is experiencing significant growth, driven by increasing consumer demand for immersive online shopping experiences. The integration of AR technologies in e-commerce platforms enhances customer engagement and reduces return rates.

Competitor Analysis

Key competitors include:

Banuba: Offers AR face filters and virtual try-on solutions for beauty and fashion industries.

ModiFace: Provides AR technology for virtual makeup and hair color try-ons, primarily serving the beauty sector.

Visage Technologies: Specializes in face tracking and analysis solutions, catering to various industries, including automotive and retail.

Strategic Collaborations and Partnerships

DeepAR.ai has partnered with prominent brands to implement AR solutions, enhancing their digital presence and customer engagement. Notably, the company collaborated with Graff to bring 50 of their jewelry creations to life in 3D, allowing customers to experience the brilliance of Graff jewelry online.

Operational Insights

As part of the Zalando Group, DeepAR.ai leverages Zalando's extensive fashion and technology expertise to scale its 3D and AR commerce offerings. This strategic alignment positions DeepAR.ai to enhance Zalando's platform with innovative AR experiences, differentiating it from competitors.

Strategic Opportunities and Future Directions

DeepAR.ai aims to expand its AR and 3D commerce solutions across Zalando's platform, enhancing the online shopping experience for customers. The company plans to continue developing cutting-edge AR technologies, focusing on scalability and integration with various digital platforms.