DeepIntent Company Profile

Background

Overview

DeepIntent is a leading healthcare demand-side platform (DSP) founded in 2016 by former Memorial Sloan Kettering data scientists. The company is headquartered in New York, New York, and operates globally with offices in California and India. DeepIntent specializes in data-driven solutions designed to improve patient outcomes through targeted advertising, data science, and real-world clinical data.

Mission and Vision

DeepIntent's mission is to enhance patient health and business outcomes by leveraging advertising technology. The company's vision is to create a healthcare marketing ecosystem that unites data, media, and technology to connect patients with the treatments they need, serving as the vital link that brings medical innovation to those who benefit most.

Industry Significance

DeepIntent has established itself as a significant player in the healthcare advertising industry by providing a unified platform that enables marketers to plan, activate, measure, and optimize campaigns across various channels. The company's innovative approach has led to partnerships with nine of the top ten major pharmaceutical companies and numerous healthcare agencies, advertising over 600 healthcare brands.

Key Strategic Focus

Core Objectives

DeepIntent aims to revolutionize healthcare marketing by offering a comprehensive platform that integrates data science, media expertise, and healthcare knowledge to deliver privacy-safe, omnichannel marketing solutions. The company's focus is on improving patient outcomes through precise and efficient advertising strategies.

Areas of Specialization

DeepIntent specializes in programmatic advertising solutions tailored for the healthcare sector, including:

• Healthcare Professional (HCP) Engagement: Targeting and engaging healthcare providers with precision and scale.

• Direct-to-Consumer (DTC) Campaigns: Connecting with patients through timely and relevant advertising.

• Integrated Campaign Strategies: Bridging HCP and patient engagement for unified marketing approaches.

Key Technologies Utilized

The company employs several proprietary technologies to enhance its offerings:

• DeepIntent Outcomes™: A patented optimization engine that measures and optimizes omnichannel campaigns in real-time toward script performance and audience quality.

• Audience Marketplace: A healthcare-specific data marketplace offering ready-to-activate and custom audience segments powered by various medical and pharmacy claims, lab, contextual, and wellness data providers.

• DeepIntent Copilot: An AI-powered tool that provides real-time media data insights and recommendations to optimize campaign strategies.

Primary Markets Targeted

DeepIntent primarily targets the pharmaceutical industry, healthcare marketers, and agencies seeking to enhance their digital advertising efforts. The company's solutions are designed to reach both healthcare professionals and patients across various digital channels and devices.

Financials and Funding

Funding History

DeepIntent has secured significant funding to support its growth and technological advancements. In 2021, the company received a strategic investment of $637 million from Vitruvian Partners, highlighting strong financial backing and growth potential.

Utilization of Capital

The capital raised has been utilized to:

• Expand Product Offerings: Develop and launch new solutions like the Healthcare Marketplace and Audience Marketplace.

• Enhance Technological Capabilities: Invest in proprietary technologies such as DeepIntent Outcomes™ and DeepIntent Copilot.

• Grow Workforce: Increase employee headcount to support global operations and innovation initiatives.

Pipeline Development

Key Pipeline Candidates

DeepIntent's pipeline includes several innovative products and features:

• DeepIntent Outcomes™: An optimization engine that uses real-world clinical data to optimize live campaigns toward audience quality and script performance.

• Audience Marketplace: A data marketplace offering ready-to-activate and custom audience segments for healthcare marketers.

• DeepIntent Copilot: An AI-powered tool providing real-time media data insights and recommendations to optimize campaign strategies.

Stages of Development

These products are in various stages of development and deployment, with DeepIntent Outcomes™ and Audience Marketplace already integrated into the company's platform, and DeepIntent Copilot being a recent addition.

Target Conditions

The products aim to address challenges in healthcare marketing, including:

• Audience Targeting: Enhancing precision in reaching healthcare professionals and patients.

• Campaign Optimization: Improving the effectiveness of advertising campaigns through data-driven insights.

• Measurement and Analytics: Providing real-time measurement of campaign performance and audience quality.

Anticipated Milestones

DeepIntent continues to innovate and expand its product offerings, with ongoing enhancements to existing solutions and the development of new features to meet the evolving needs of healthcare marketers.

Technological Platform and Innovation

Proprietary Technologies

DeepIntent's platform includes several proprietary technologies:

• DeepIntent Outcomes™: A patented optimization engine that measures and optimizes omnichannel campaigns in real-time toward script performance and audience quality.

• Audience Marketplace: A healthcare-specific data marketplace offering ready-to-activate and custom audience segments powered by various medical and pharmacy claims, lab, contextual, and wellness data providers.

• DeepIntent Copilot: An AI-powered tool that provides real-time media data insights and recommendations to optimize campaign strategies.

Significant Scientific Methods

DeepIntent employs advanced data science methodologies, including machine learning algorithms and predictive analytics, to optimize campaign performance and audience targeting. The company's platform integrates real-world clinical data to enhance the relevance and effectiveness of advertising efforts.

Leadership Team

Executive Profiles

• Chris Paquette: Founder and CEO. Former data scientist at Memorial Sloan Kettering, Paquette established DeepIntent with the vision of improving patient outcomes through data-driven advertising solutions.

• Amit Chaturvedi: Chief Operating Officer. Joined DeepIntent in 2022, bringing experience from WarnerMedia, where he grew revenues over 10x. Chaturvedi oversees sales, campaign management, client success, and business development teams.

• Lisa Kopp Johnson: Chief Revenue Officer. Leads revenue generation strategies, focusing on expanding DeepIntent's market presence and client base.

• Steve Korbani: SVP, Finance. Manages financial operations, ensuring fiscal responsibility and strategic financial planning.

• Rob Engel: General Counsel. Oversees legal affairs, ensuring compliance with industry regulations and managing legal risks.

• Anton Yasovskiy: Chief Technology Officer. Leads technological innovation, driving the development of DeepIntent's platform and proprietary technologies.

• Jen Werther: Chief Solution Architect. Designs and implements solutions that meet client needs, ensuring the platform's effectiveness and scalability.

• John Mangano: Chief Analytics Officer. Oversees data analytics, providing insights to optimize campaign performance and audience targeting.

• Aaron Fulmer: SVP, Product Management. Manages product development, ensuring alignment with market demands and client requirements.

• Sourabh Gandhe: SVP, Engineering. Leads engineering teams, focusing on platform development and technological advancements.

• Chris Meyer: SVP, People Operations. Manages human resources, fostering a collaborative and innovative company culture.

• Mark Yang: SVP, Corporate Development. Oversees strategic partnerships and business development initiatives.

• Natalie Mancuso: SVP, Data Partnerships. Manages relationships with data providers, ensuring access to comprehensive and accurate data sources.

Leadership Changes

In 2022, DeepIntent appointed Amit Chaturvedi as Chief Operating Officer to further integrate and scale the company's operations.

Competitor Profile

Market Insights and Dynamics

The healthcare advertising industry is experiencing significant growth, driven by the increasing adoption of digital channels and the need for data-driven marketing solutions. Connected TV (CTV)