Dejamobile Company Profile

Background

Overview

Dejamobile is a French fintech company specializing in secure mobile transaction solutions. Founded in 2012, it offers white-label digital payment and mobile ticketing services, enabling financial institutions, banks, and organizations to provide their customers with simplified and secure digital transaction experiences.

Mission and Vision

Dejamobile's mission is to promote the use of contactless technologies for everyday transactions, offering a simplified and secure experience to a broad audience. Its vision is to become a leading provider of digital payment solutions, facilitating seamless and secure mobile transactions globally.

Primary Area of Focus

The company focuses on developing and deploying white-label solutions for digital payments and mobile ticketing, leveraging technologies such as NFC (Near Field Communication), HCE (Host Card Emulation), and tokenization. These solutions cater to the payment, retail, and mobility sectors.

Industry Significance

Dejamobile has established itself as a leader in contactless mobile payment solutions in France and has expanded its presence internationally, serving clients across Europe, Latin America, and North Africa. Its expertise in digital payments and contactless technologies has been recognized globally, contributing to the advancement of secure mobile transaction services.

Key Strategic Focus

Core Objectives

• International Expansion: Strengthen its global presence by entering new markets and forming strategic partnerships.

• Product Innovation: Continuously enhance its product offerings to meet evolving customer needs and industry standards.

• Customer-Centric Solutions: Develop solutions that provide a seamless and secure user experience for both consumers and businesses.

Specific Areas of Specialization

• Digital Payment Solutions: Providing secure and efficient mobile payment services.

• Mobile Ticketing: Offering solutions for digitizing transport tickets and access rights.

• Contactless Technologies: Utilizing NFC, HCE, and tokenization to ensure secure transactions.

Key Technologies Utilized

• NFC (Near Field Communication): Enables secure, short-range communication for contactless payments.

• HCE (Host Card Emulation): Allows mobile devices to emulate smart cards for secure transactions.

• Tokenization: Replaces sensitive payment information with unique identifiers to enhance security.

Primary Markets Targeted

• Financial Institutions: Banks and fintech companies seeking to offer mobile payment solutions.

• Merchants: Businesses requiring secure and efficient payment acceptance methods.

• Transport Authorities: Organizations aiming to digitize ticketing and access control systems.

Financials and Funding

Funding History

• 2017: Raised €2.5 million from Newfund and François Enaud, former CEO of the Steria Group, to expand technical and commercial teams and support international growth.

Recent Funding Rounds

• 2021: Acquired by Market Pay, a European omnichannel payment platform, enhancing its technological capabilities and international reach.

Notable Investors

• Newfund: A venture capital firm supporting high-growth companies.

• François Enaud: Former CEO of the Steria Group, contributing to the company's strategic development.

• Market Pay: A European payment platform that acquired Dejamobile, integrating it into its operations.

Intended Utilization of Capital

• Product Development: Enhancing existing solutions and developing new offerings.

• Market Expansion: Entering new geographical markets and increasing global presence.

• Operational Scaling: Strengthening technical and commercial teams to support growth.

Pipeline Development

Key Pipeline Candidates

• ReadyToTap™ Payment for Issuers: A white-label solution enabling banks to offer mobile payment services integrated into their applications.

• ReadyToTap™ Payment for Merchants: A software-based contactless payment acceptance solution for merchants.

• ReadyToTap™ Mobility: A mobile ticketing solution for digitizing transport tickets and access rights.

Stages of Development

• ReadyToTap™ Payment for Issuers: Deployed with several banking groups, including Crédit Agricole for its Paylib service.

• ReadyToTap™ Payment for Merchants: Launched in 2020, enabling merchants to accept contactless payments on Android devices.

• ReadyToTap™ Mobility: Implemented in various transport authorities for mobile ticketing solutions.

Target Conditions

• Payment Solutions: Addressing the need for secure and efficient mobile payment methods.

• Merchant Services: Providing affordable and flexible payment acceptance solutions.

• Transport Ticketing: Facilitating the digitization of transport tickets and access rights.

Relevant Timelines for Anticipated Milestones

• 2020: Launched ReadyToTap™ Payment for Merchants.

• 2021: Acquired by Market Pay, enhancing product development and market reach.

Technological Platform and Innovation

Proprietary Technologies

• ReadyToTap™ Payment Solutions: A suite of white-label solutions for mobile payments and ticketing.

• Tokenization Hub: Ensures secure processing of payment information.

Significant Scientific Methods

• NFC and HCE Integration: Enables secure contactless transactions on mobile devices.

• Software and Hardware Security: Protects against unauthorized access and fraud.

AI-Driven Capabilities

• Biometric Authentication: Enhances security by integrating biometric verification methods.

Leadership Team

Key Executives

• Houssem Assadi: Co-Founder and CEO. Former Director of the "Security and Trusted Transactions" Orange Lab, with a Ph.D. in Computer Science.

• Bertrand Pladeau: Co-Founder and COO. Telecommunications engineer with experience in mobile services and security.

• Ahmad Saif: Co-Founder and CTO. Led development of Cityzi technical architecture at Orange Labs and holds a Master of Science from the Georgia Institute of Technology.

• Eric Le Tréhour: Chief Sales Officer. Over 20 years in international business development and marketing in software and telecommunications.

• Gaëlle René-Corail: Chief Product Officer. Background in international trade and marketing, previously with SAP and Odoo.

• Frédéric Mazurier: Chairman of the Board.

Leadership Changes

Recent Appointments

• 2021: Dejamobile was acquired by Market Pay, integrating its leadership team into the parent company.

Competitor Profile

Market Insights and Dynamics

The digital payment solutions market is experiencing rapid growth, driven by increasing consumer demand for secure and convenient mobile payment options. The adoption of contactless payment technologies is expanding globally, presenting opportunities for companies like Dejamobile to innovate and capture market share.

Competitor Analysis

• Antelop Solutions: Focuses on digital wallet solutions for issuers targeting consumers.

• Gemalto (now part of Thales Group): Provides secure digital payment solutions, including tokenization and biometric authentication.

Strategic Collaborations and Partnerships

• Market Pay: Acquired Dejamobile in 2021, enhancing its technological expertise and international footprint.

• CIH Bank: Launched "CIH PAY," the first contactless mobile payment solution in North Africa, utilizing Dejamobile's technology.

Operational Insights

Dejamobile's integration with Market Pay has strengthened its market position, enabling access to a broader customer base and resources for innovation. The company's focus on white-label solutions allows clients to offer customized digital payment services, differentiating it from competitors.