DeltaX Company Research Report
Company Overview
Name
DeltaX
Mission of the Company
DeltaX aims to revolutionize the advertising landscape by blending technology with creativity, and delivering personalized advertising experiences.
Founding Details
Founders: Ravi Kabra, Akshay Surve
Founded: No information is available
Key People
- Ravi Kabra: Co-founder, CEO
- Akshay Surve: Co-founder, CTO
Headquarters
No information is available
Number of Employees
No information is available
Revenue
No information is available
Known For
DeltaX is known for its AI-driven advertising solutions that empower global brands with insights, creative campaigns, and accurate tracking.
Products
1. DeltaX Platform
High-Level Description: DeltaX Platform combines AI-driven insights with creative advertising solutions, offering end-to-end campaign management.
Key Features:
- Hyper-local marketing strategies
- Personalization at scale
- AI algorithms for campaign optimization
- Live monitoring dashboards
- Performance alerts
- Automated reporting
2. Signal2Ads
High-Level Description: This product leverages real-time triggers for ad personalization and activation.
Key Features:
- Weather-based triggers
- Real-time ad activation on social platforms
- Campaign performance optimization
3. DeltaX Creative Studio and Launcher
High-Level Description: A suite for creating and distributing customized video content.
Key Features:
- Creation and distribution of custom videos
- Multilingual and localized content
- Optimization for various ad formats
4. DeltaX Hub
High-Level Description: A solution for launching hyperlocal ad campaigns and distributing leads in real-time.
Key Features:
- Custom creative generation for local business
- Real-time lead distribution
- Unified dashboard for campaign performance
5. LeadX
High-Level Description: Integration with social media platforms to collect leads seamlessly.
Key Features:
- Facebook Lead Ads integration
- Seamless lead collection
- Campaign performance tracking
Recent Developments
New Products Launched
- DeltaX Hub: Facilitates hyperlocal campaigns and lead management.
- Creative Studio and Launcher: For creating and distributing localized, customized video content.
Partnerships and Case Studies
1. Nestle Maggi
- Leveraged weather-based triggers to drive ad personalization.
- Results: 12% lower CPC, 2.4 points lift in ad recall, 54% increase in VTR.
2. Citibank Thailand
- Utilized Facebook channels to generate high-quality leads.
- Results: 34% lower CPA, 2.3x increase in customer leads.
3. L’Oréal Professionnel
- Helped partner salons boost sales with hyperlocal campaigns.
- Results: Generated over 37,000 high-quality leads, 500+ partner salons promoted.
4. Hero Motocorp
- Ran a multilingual, hyperlocalized ad campaign for Diwali.
- Results: 44% VTR, strengthened brand connection across 200 cities.
5. Cadbury Zip
- Conducted a hyperlocal campaign to boost brand recall and sales.
- Results: 4.6 points lift in ad recall, 31% increase in store footfall.
6. Dentsu Kenya
- Streamlined reporting and data integration for KCB.
- Results: 75% time saved, increased ROAS, enhanced client satisfaction.
New Features Added to Existing Products
No specific information is available
Conclusion
DeltaX stands as a forward-thinking player in the digital advertising space, leveraging artificial intelligence to craft personalized, insightful, and effective advertising campaigns for global brands. Their collaboration-focused approach and continual innovation set them apart as a key player in the market.
