Company Market Research Report: Demandbase

Company Overview

Name: Demandbase, Inc.

Mission: On a mission to transform the way B2B companies go to market, Demandbase helps B2B companies hit their revenue goals using fewer resources by using AI to align sales and marketing teams and focusing on Account Intelligence.

Founded: 2007, San Francisco, CA

Founders: Chris Golec

Key People:

Gabe Rogol - CEO

Umberto Milletti - Chief R&D Officer

Kelly V. Hopping - Chief Marketing Officer

Shanah Zamost - Chief People Officer

Bryan Morris - Chief Financial Officer

Michael Wilczak - Chief Strategy & Development Officer

Sean Malone - Chief Information Security Officer

Andrew Epstein - General Counsel

Headquarters:

San Francisco, 222 2nd Street, 24th Floor, San Francisco, CA 94105, USA

Number of Employees: 750+

Revenue: No information is available

Reputation: Demandbase is known for its AI-driven Go-to-Market (GTM) platform for B2B companies and for offering robust account-based marketing (ABM) solutions.

Products

1. Demandbase One™

High-Level Description: A comprehensive AI-driven Go-to-Market platform built specifically for B2B companies.

Key Features:

ABM/ABX: Integration of first- and third-party data and AI to drive account-based marketing.

Sales Intelligence: Providing insights about in-market buying groups and accounts.

Buying Intent: Pinpoint buying signals through intent data with over 1 trillion signals monthly.

Predictive Analytics: AI-driven predictive models to prioritize the right accounts and buying groups.

Advertising: B2B-focused demand-side platform (DSP) for precise ad targeting.

Personalization: Customizing website experiences based on visitor data.

Orchestration: Automating account-based marketing activities across multiple channels.

Analytics: Tracking engagement across accounts and buyer journeys.

B2B Data: Enhances value through APIs and cloud delivery of account intelligence.

Recent Developments

Recent Developments in the Company:

Demandbase Designated a Leader in B2B Revenue Marketing Platforms by an independent research firm (July 22, 2024).

Demandbase Named to 2024 Fortune Best Workplaces for Millennials List by Fortune and Great Place to Work® (July 18, 2024).

G2’s Summer 2024 Reports Recognize Demandbase as a leader in 46 categories (July 9, 2024).

New Products Launched:

Demandbase One: Continued enhancements to The Go-to-Market platform.

New Features Added to Existing Products:

Integration with Gong: Enhances targeted and impactful customer engagement (June 26, 2024).

New Partnerships:

Integration with Gong Announced on June 26, 2024.

Offices Locations

Headquarters:

San Francisco: 222 2nd Street, 24th Floor, San Francisco, CA 94105, USA

Other Locations:

Manhattan: 25 W 39th St 8th Floor, New York, NY 10018, USA

Seattle: 450 Alaskan Way South, Suite 200, Seattle, WA 98104, USA

England: Arquen House, 4-6 Spicer Street, St. Albans, England, AL3 4PQ

India: 8th Floor, Sanali Spazio, Beside Inorbit mall, Plot No.19, Software Units layout, Madhapur, Hyderabad 500081 IN

Customer Insights

Customer Success Stories:

Workday: Successfully built multi-channel ABM campaigns with Demandbase and LinkedIn.

Diebold Nixdorf: Surpassed campaign benchmarks with a combination of process, data, and technology.

Fivetran: Enhanced sales detective work leveraging Demandbase.

Customer Reviews:

Christianah O.: Praises Demandbase for its dashboard providing first insights into user interests.

Anne F.: Appreciates the deliverability rate and simplicity in finding contacts.

Alyson R.: Highlights the comprehensive orchestration capabilities of Demandbase One.

Mick B.: Benchmark for account selection & personalization for marketing programs and sales intelligence.

Conclusion

Demandbase continues to innovate with its AI-driven GTM platform, empowering B2B companies to align their sales and marketing teams effectively. Recognized as a leader in B2B marketing and account intelligence, Demandbase provides advanced solutions that help businesses optimize their marketing strategies and drive revenue growth.