Company Research Report: DENHAM the Jeanmaker

Company Overview

• Name: DENHAM the Jeanmaker

• Mission: The company's mission revolves around a passion for details and truth in every aspect of their denim product offerings. Their motto, "The Truth is in the Details," encapsulates their commitment to quality and the craftsmanship involved in jean making.

• Founded: DENHAM was founded in 2008.

• Founder: Jason Denham, an English jean maker.

• Key People: Key information about individuals in management roles is not explicitly outlined in the data provided.

• Headquarters: Amsterdam, Netherlands.

• Number of Employees: Over 200 employees worldwide.

• Revenue: No information is available regarding the revenue of DENHAM.

• Known For: DENHAM is known for its premium denim products, with a focus on intricate details, innovative designs, and the use of quality fabrics from renowned mills in Italy and Japan. The iconic scissor logo is recognized globally as a symbol of quality.

Products

DENHAM's product offerings center around high-quality denim and complementary apparel.

• Denim Products:

• RAG Jeans: A modern interpretation of the classic five-pocket jeans with a mid-rise, loose seat, and a tapered leg.

• ARCHIVE Uniform Collection: A collection of replica jeans and showpieces, paying homage to the historical elements of denim and military wear.

• Collaborations and Collections:

• DENHAM x Seiko Watch: A limited-edition watch that embodies the values of passion, innovation, and craftsmanship shared by both brands.

• DENHAM x JOTT Collection: A collaboration that combines denim aesthetics with the warmth of down jackets.

• DENHAM x Barbour International Collection: A men’s wear collection fusing denim with motorcycle-inspired designs.

Key Product Features

• DENHAM products focus on premium quality, with an emphasis on traditional craftsmanship and modern innovation.

• Each pair of jeans carries the globally recognized scissor logo, crafted from 691 stitches.

• Products include collaborations offering unique features like traditional Sashiko stitching, premium indigo denim, and exclusive design elements shared with partner brands like Timex and Eastpak.

Recent Developments

• New Products: The recent launch of the Archive Uniform Collection for Spring '25, which includes the introduction of the new denim icon 'RAG'.

• Collaborations: Recent collaborations include partnerships with Seiko, JOTT, Armor-Lux, and Blackhorse Lane Ateliers, among others.

• Sustainability Initiatives: Initiatives such as the "Bring Back Your DENHAM Jeans" program encourage the recycling of old denim into new fabrics, reinforcing DENHAM's commitment to sustainability.

New Features and Initiatives

• Service Co.: A dedicated service for denim maintenance, including tailoring and repairs, indicating a focus on product longevity and customer care.

• Recycle Program: Offers customers a 20% discount on new purchases when they bring back their old DENHAM jeans.

• Student Discount: Availability of a 20% discount for students, enhancing the brand’s accessibility to the younger demographic.

Summary

DENHAM the Jeanmaker continues to assert its presence in the premium denim market with a steadfast dedication to craftsmanship, innovation, and attention to detail. With a global footprint and a diverse range of products and collaborations, DENHAM is focused on providing unique and high-quality denim apparel, underpinned by a sustainable and ethical business philosophy.