Overview
Density, established in 2014, has carved out a niche as a pioneering provider of technology solutions aimed at optimizing the use of physical spaces. With a core mission centered on capturing accurate measurements of human interaction with environments without compromising privacy, Density designs and manufactures cutting-edge sensors and software.
- Headquarters: 2 Bryant St, San Francisco, CA 94105
- Global Presence: Offices in San Francisco, New York, Paris, and Syracuse; operations span over 30 countries.
Key Products and Solutions:
- Sensors: Open Area, Entry, and Waffle for people counting.
- Software: Atlas, Atlas for Workplace, Better Wayfinding, Live Wayfinding.
- Services: Workplace Design, Occupancy Planning, and Advisory.
Density manages a client portfolio encompassing over 1 billion square feet of real estate, reflecting its substantial influence in the market. The company has successfully secured over $225 million from premier investors across multiple funding rounds.
Leadership
- Andrew Farah, CEO/Founder: Leads the vision and strategy of Density.
- Ori Franco, Chief Financial Officer: Manages financial operations and strategic planning, onboard since August 2022.
- Eva Rijser, Chief Marketing Officer: Shapes marketing initiatives and brand strategy.
- Zach Brand, Chief Technology Officer: Directs technological innovation.
- Kirt Thomson, Chief Revenue Officer: Prioritizes revenue growth and business development.
- Julie Pistritto, Head of Sales
- Leanna Castello, VP, Customer Success
Recent Achievements & Innovations
- In August 2024, Density earned the title of Workplace Analytics Innovation of the Year from the PropTech Breakthrough Awards.
- Launched Density Live in March 2024 for real-time office space availability.
- Introduced a Self-Installable Sensor in October 2024 to enhance real-time people counting.
- Released Advanced Sensors in May 2023, reducing workplace measurement costs by 51%.
Market Proposition
Density caters to an array of clients, from Fortune 500 companies to rapidly growing startups, offering solutions that bolster space utilization and enhance workplace ROI through in-depth insights into space usage. This aligns with the company's sustainability goals, noting that buildings contribute to 39% of global CO2 emissions.
Financial Overview
- Total Funding: over $225 million
- Estimated Annual Revenue: $35 million
- Company Valuation: $1.1 billion (as of November 2021)
- Employees: 148
Competitive Landscape
Operating in a competitive market for real-time occupancy and space utilization analytics, Density competes with various entities that focus on workspace analytics and IoT devices, emphasizing non-intrusive space monitoring solutions. Key competitors include:
- VergeSense: Focuses on workplace analytics and occupancy intelligence, supported by AI strategies.
- MASS: With annual revenue of $437.2 million and a workforce of 1,014, demonstrates market strength.
- TDK InvenSense, Understory, and Sensytec: Offer similar technologies with varied scopes and scales.
- Volume and PointCloud: Recognized as significant players contributing to a dynamic competitive landscape.
Recent Developments
- Executed a $125 million Series D funding round led by Kleiner Perkins, bolstering strategic expansion and enhancing its analytics capabilities to increase market share in space management and workplace optimization.
Strategic Insights
Density's emphasis on privacy-centric technology and significant capital acquisition establish it as a formidable entity in the smart building and facility management sectors. Its dedication to innovation and global market expansion underscores its robust growth trajectory and commitment to transforming workplace analytics and optimization.
