Company Research Report: Dentsu Group Inc.
Company Overview
Name, Mission of the Company
- Name: Dentsu Group Inc.
- Mission: Dentsu is an integrated growth and transformation partner to the world’s leading organizations, focusing on driving sustainable growth for brands, people, and society.
Founding Information
- Founded: 1901
- Founder(s): No information is available
Key People in the Company
- Hiroshi Igarashi: President & CEO, Dentsu Group Inc.
- Michael Komasinski: CEO, Dentsu Americas, Global President, Data & Technology
- Jeff Greenspoon: Chief Business Officer, Dentsu Americas, Global Practice President, Integrated Solutions
- Annette Warring: Chief Client Officer, Dentsu Americas, Executive Global Client President
Headquarters
- Location: Tokyo, Japan
Number of Employees
- Total Employees: Approximately 71,000
Revenue
- Net Revenue in FY2023: 1.1 trillion yen
What the Company is Known For
Dentsu is known for providing integrated growth solutions in media, customer experience management (CXM), and creative services, leveraging its global network of leadership brands.
Products
Product Offerings
Dentsu offers a wide range of products and services categorized under several brands:
- Dentsu Creative: Focuses on transformational creativity to drive exponential growth.
- Tag: Specializes in global, omnichannel content production.
- Carat: Pioneers in media to build modern businesses.
- iProspect: Accelerates growth by blending creativity with data-driven insights.
- dentsu X: Integrates media, strategy, and technology to build human-centered experiences.
- Merkle: Provides data-driven performance marketing and customer relationship management solutions.
High-Level Description
- Dentsu Creative: Business-driven creatively obsessed services focused on transformational creativity.
- Tag: Offers technology-enabled content production services for global brands.
- Carat: Builds brands close to the people that matter via innovative media solutions.
- iProspect: Data-driven, strategic digital marketing services designed to optimize conversion and enhance digital presence.
- dentsu X: Delivers integrated marketing services driving business transformation.
- Merkle: Powers human-centered experience transformations through data, design, technology, and strategy.
Key Features of Each Product
- Merkury: Dentsu's global data and identity platform enabling brands to enhance customer experiences with real-time, hyper-personalized interactions.
- d.SCRIPTOR: Proprietary generative AI tool for ad copy development.
- Health & Wellness Services: World-class health journey innovations.
- Gaming Solutions: Connecting brands authentically with gaming communities.
Recent Developments
Recent Developments in the Company
- Decarbonization Initiative for Marketing: Launched in October 2023 aiming to visualize and reduce greenhouse gas emissions in marketing communications supply chains in Japan.
New Products Launched
- Merkury for Media: An end-to-end offering enabling addressable media experiences and AI-powered intelligent media optimizations.
New Features and Partnerships
- Attention Economy Team Partnership with Twitch Ads: Study highlighting the potential of gaming environments in driving brand engagement.
- Strategic Partnership with Sports Innovations Lab: Integrating Fan Intelligence from major sports leagues with Merkey platform.
New Partnerships
- T-Mobile Partnership: Dentsu Creative appointed as the lead creative agency for T-Mobile US, Inc.
- Sports Innovations Lab Partnership: Leveraging Fan Intelligence in synergy with Merkle’s platform.
This report aims to provide a comprehensive overview and recent updates about Dentsu utilizing available data to inform stakeholders about the company's operations and achievements.