Desert Living, Inc. Market Research Report

Background

Desert Living, Inc., established in 2002, is a family-owned and operated Homeowners Association (HOA) management company based in Henderson, Nevada. With over two decades of experience, the company specializes in managing mid-size and smaller associations, particularly single-family homeowner associations and landscape maintenance associations. Their mission is to provide outstanding HOA management services, emphasizing hands-on approaches and attention to detail to ensure compliance and community well-being.

Key Strategic Focus

Desert Living, Inc. focuses on delivering comprehensive HOA management services, including accounting, physical compliance inspections, meetings, elections, and administrative tasks. They assist with budgets, common area maintenance, capital improvements, and reserve planning. The company targets mid-size and smaller associations in the Henderson and Las Vegas areas, aiming to build financially secure communities with responsible homeowners.

Financials and Funding

Desert Living, Inc. reports an annual revenue of approximately $1.8 million and employs around 10 individuals. The company is privately held and has not publicly disclosed any external funding rounds.

Leadership Team

Lisa McKenzie: Founder, President, and Chief Executive Officer. With over 25 years of experience in residential real estate sales, marketing, and community association management in the Las Vegas and Henderson communities, Ms. McKenzie oversees a portfolio of 22 homeowner associations with assets exceeding $5 million.

Brent Olson: Owner.

B.J. McKenzie: Field Inspector.

Competitor Profile

Market Insights and Dynamics

The HOA management industry in the Henderson and Las Vegas areas is competitive, with several firms offering similar services. The market is characterized by a demand for personalized, hands-on management approaches, particularly for mid-size and smaller associations.

Competitor Analysis

Key competitors include:

Regent Association Services: 15 employees, $1.6 million in revenue.

Accord North Division HOA Management: 7 employees, $1.7 million in revenue.

Metro Management Group: 4 employees, $1.8 million in revenue.

Elite Management Services: 19 employees, $8 million in revenue.

Paramont Property Management: 9 employees, $1.9 million in revenue.

Strategic Collaborations and Partnerships

Desert Living, Inc. is a member of the Henderson Chamber of Commerce, indicating active engagement with the local business community.

Operational Insights

Desert Living, Inc. differentiates itself through a hands-on approach and attention to detail, focusing on mid-size and smaller associations. Their emphasis on personalized service and community well-being positions them favorably in a competitive market.

Strategic Opportunities and Future Directions

The company has the opportunity to expand its services to additional communities within the Henderson and Las Vegas areas. Leveraging their experience and reputation, Desert Living, Inc. can explore partnerships with local real estate developers to manage new associations, further solidifying their market presence.