DESIGNA Company Profile

Background

Company Overview

Founded in 1951, DESIGNA Verkehrsleittechnik GmbH is a global leader in fully automated parking management systems. Headquartered in Kiel, Germany, the company has expanded its presence to over 60 countries, employing more than 500 individuals worldwide. DESIGNA's mission is to deliver innovative, high-quality parking solutions that enhance operational efficiency and user convenience. Their vision focuses on redefining parking management technology through continuous innovation and customer-centric approaches.

Key Strategic Focus

Core Objectives and Specializations

DESIGNA specializes in developing and implementing comprehensive parking management solutions tailored to various sectors, including airports, hospitals, hotels, shopping centers, universities, and municipalities. Their strategic focus encompasses:

• Customized Solutions: Designing systems that meet the specific needs of diverse clients.

• Technological Innovation: Integrating advanced technologies such as ticketless parking, mobile payment options, and cloud-based services.

• Global Expansion: Extending their market reach through strategic partnerships and regional offices.

Key Technologies Utilized

DESIGNA employs a range of proprietary technologies and methodologies, including:

• DESIGNA CONNECT Series: A suite of parking management devices offering efficient operations and enhanced user experience.

• qinkk App: A patented Beacon-based application enabling ticketless entry and exit, as well as mobile payments without prior registration.

• Cloud-Based Services: Operating systems with centralized, highly secure servers ensuring 99% availability.

Primary Markets Targeted

DESIGNA targets a broad spectrum of markets, including:

• Airports: Providing systems for over 200 airports worldwide, including major hubs like Frankfurt Airport and Miami International Airport.

• Healthcare Facilities: Implementing solutions in hospitals such as those within the Main Line Health system in Pennsylvania.

• Municipalities: Developing parking solutions for cities and communities to enhance urban mobility.

Financials and Funding

Revenue and Funding History

As of September 2024, DESIGNA's annual revenue is estimated to be between $50 million and $75 million. The company has raised approximately $496,000 in funding over one round.

Utilization of Capital

The capital raised has been strategically allocated to:

• Research and Development: Advancing technological innovations in parking management systems.

• Global Expansion: Establishing new offices and strengthening market presence in regions such as the United States and South Africa.

• Strategic Partnerships: Collaborating with technology and integration partners to enhance service offerings.

Technological Platform and Innovation

Proprietary Technologies

DESIGNA's technological platform is distinguished by:

• DESIGNA CONNECT Series: A comprehensive suite of parking management devices designed for efficient operations and user convenience.

• qinkk App: A patented application utilizing Beacon technology to facilitate ticketless parking and mobile payments.

Significant Scientific Methods

The company employs advanced methodologies, including:

• Cloud-Based Services: Operating systems with centralized, highly secure servers ensuring high availability and scalability.

• Integration with Third-Party Technologies: Collaborating with partners like TagMaster NA to incorporate UHF RFID technology for enhanced space optimization.

Leadership Team

Key Executives

• Oliver Suter: Appointed as CEO in 2024, Oliver brings extensive experience from his previous role as CSO and Board Member at Axess.

• Brett Winslow: Joined as President & CEO of DESIGNA Access Corporation (U.S. subsidiary) in March 2024, bringing a wealth of leadership experience to the role.

Leadership Changes

In 2024, DESIGNA underwent significant leadership changes to strengthen its market position:

• CEO Appointment: Oliver Suter succeeded Robert Monsberger as CEO, aiming to enhance cooperation with sister companies Axess and ilogs.

• U.S. Leadership: Brett Winslow was appointed President & CEO of DESIGNA Access Corporation to bolster the company's presence in the American market.

Competitor Profile

Market Insights and Dynamics

The parking management industry is experiencing significant growth, driven by urbanization, technological advancements, and the increasing need for efficient parking solutions. The market is characterized by:

• Technological Integration: Adoption of smart technologies such as IoT, AI, and cloud computing.

• Sustainability Initiatives: Emphasis on eco-friendly solutions, including electric vehicle charging stations.

• User Experience Enhancement: Focus on seamless, contactless, and user-friendly parking experiences.

Competitor Analysis

DESIGNA operates in a competitive landscape with several key players:

• SKIDATA: Founded in 1977 and headquartered in Groedig, Salzburg, SKIDATA is a major competitor specializing in access solutions and revenue management.

• FlashParking: Established in 2011 in Austin, Texas, FlashParking focuses on smart parking solutions and has raised approximately $400.7 million in funding.