Designity Company Profile

Background

Designity, established in 2015 and headquartered in New York City, is a tech-enabled, subscription-based creative platform that connects businesses with top-tier U.S.-based creatives. The company's mission is to disrupt traditional advertising and staffing agencies by offering a collaborative model that blends technology with human creativity, providing cost-effective and efficient design and marketing solutions.

Key Strategic Focus

Designity's strategic focus centers on delivering high-quality, flexible, and scalable creative services through a unique Creative-as-a-Service (CaaS) model. This model emphasizes:

Dedicated Creative Directors: Each client is paired with a Creative Director who manages projects, ensures quality, and aligns deliverables with the client's brand vision.

Top 3% U.S.-Based Creatives: The platform employs a rigorous vetting process, accepting only the top 3% of applicants to ensure exceptional quality and expertise.

Comprehensive Service Offerings: Designity provides over 100 design and marketing services, including graphic design, video production, web development, and content writing, catering to a diverse range of client needs.

Flexible Subscription Plans: Clients can choose from various monthly plans, such as Plus, Premium, and Custom, each offering different levels of service, team sizes, and turnaround times to accommodate varying project scopes and budgets.

Financials and Funding

As of 2025, Designity reports an estimated annual revenue of $18.5 million, with a 65% increase in employee count over the past year, totaling 139 employees. In 2018, the company secured investment from Amazon's Audible investment firm (NVP), facilitating further growth and platform development.

Technological Platform and Innovation

Designity differentiates itself through its proprietary, tech-enabled platform that streamlines the creative process. Key features include:

AI-Enhanced Workflows: The platform incorporates AI to optimize project management, reduce revisions, and accelerate delivery times.

Web3 and Blockchain Integration: In 2023, Designity transitioned to a Web3 and NFT-enabled platform, embracing decentralization and digital ownership to stay at the forefront of technological advancements in the creative industry.

Leadership Team

Shahrouz Varshabi: Founder & CEO. With a background in graphic design and a Master's in Design and Technology from Parsons School of Design, Varshabi founded Designity to bridge the gap between emerging creatives and businesses, fostering a collaborative environment for design and marketing projects.

Competitor Profile

Market Insights and Dynamics

The creative services industry is experiencing significant growth, driven by increasing demand for digital content and marketing solutions. Companies are seeking flexible, cost-effective alternatives to traditional agencies and in-house teams, leading to the rise of platforms like Designity.

Competitor Analysis

Design Pickle: Offers subscription-based graphic design services with a focus on quick turnaround times. While more budget-friendly, it may lack the comprehensive service offerings and dedicated project management that Designity provides.

Design Force: Provides design production services with a dedicated team model. While offering competitive pricing, it primarily focuses on design production without the extensive marketing services and AI-enhanced workflows that Designity offers.

Strategic Collaborations and Partnerships

In 2018, Designity received investment from Amazon's Audible investment firm (NVP), enabling the company to scale its platform and enhance service offerings.

Operational Insights

Designity's operational model emphasizes flexibility, scalability, and cost-effectiveness. By integrating AI and Web3 technologies, the company enhances efficiency and stays ahead of industry trends. The dedicated Creative Director model ensures consistent quality and alignment with client objectives, setting Designity apart from competitors.