Deventrade B.V. Company Market Research Report

Company Overview

Name and Mission

Company Name: Deventrade B.V.

Mission: Deventrade aims to enable old and young to experience the pure pleasure of playing sports together, creating products that feel comfortable to move in and give a sporty look. The company focuses on promoting team sports and fostering a strong sense of collaboration both internally and externally.

Founding Details

Founded: 1985

Founder: John Pothoven

Key People

Current Leadership: The company is currently led by the second generation of the Pothoven family. Specific key individuals in the current management are not available.

Headquarters

Location: Deventrade B.V. is headquartered at Bergweidedijk 52, 7418AA Deventer, Netherlands.

Number of Employees

No information is available.

Revenue

No information is available.

What is the Company Known For

Deventrade is known for its specialization in team sportswear, particularly in football, hockey, handball, and volleyball. The company is also recognized for its strong and unique brand portfolio including hummel, Stanno, Reece, Derbystar, and Select.

Products

Brands and Products

hummel

Stanno

Reece

Derbystar

Select

Product Descriptions and Key Features

hummel

Focuses primarily on team sports with a wide array of training and competition wear. It is characterized by its iconic chevrons.

Stanno

Offers high-quality, versatile sportswear for football, handball, volleyball, floorball, and korfball. Known for its philosophy: Function, Form, Attitude.

Reece Australia

Presents fashionable and functional sportswear for hockey and other team sports. Famous for innovative designs and collaborations, including Special Design options.

Derbystar

Produces high-quality footballs known for durability, stability and perfect playing characteristics, used in major football leagues like Bundesliga and Eredivisie.

Select

Emphasizes on producing products of high standards for handball, especially being known for hand-stitched sports balls.

Recent Developments

New Products and Features

Reece Australia 2021 Catalogue

Launch of the 2021 collection focusing on innovative sportswear.

Stanno Functionals

An expanding training collection tailored for athletes with character.

New Derbystar Balls

Introduction of special design footballs for Eredivisie and Bundesliga, including collaborations with artists.

New Partnerships and Extensions

NHV & Stanno (03-11-2021)

The Dutch Handball Association (NHV) extends its partnership and switches to the Stanno brand.

Go Ahead Eagles Partnership Extension (13-08-2024)

The long-term partnership between Go Ahead Eagles and Deventrade was extended for another five seasons until 2029, signaling trust and continued collaboration.

Draisma Dynamo & Stanno (07-09-2021)

Draisma Dynamo volleyball team switches to Stanno for their sportswear, marking 16 years of partnership.

FC Emmen & hummel (22-03-2018)

FC Emmen continues to wear hummel uniforms, showcasing a design integrating the team’s local identity.

International Success

Deventrade delivers goods directly to 4,000 sports stores in countries like Germany, Austria, England, and Sweden. The group also distributes through importers to countries including the U.S., Australia, Japan, France, Switzerland, amongst others.

Sponsorship Highlights

SV Kampong (Reece)

Partners with Reece Australia for providing stylish competition shirts and uniforms.

HSG Krefeld (Stanno)

Recognized for unique team outfits in the German handball league.

RKC Waalwijk (Stanno)

Long-term partnership involving bespoke home and away kits for the Eredivisie club.

No further partnerships or specific project details for government, school, or business clientele have been noted.

Conclusion

Deventrade B.V. has demonstrated continuous growth and a strong commitment to team sports. The company’s innovative approach, diverse brand portfolio, and extensive international reach underscore its influential role in the sportswear market. Recent developments reflect sustained partnerships and new product launches that further solidify Deventrade's market leadership.