Devera Company Profile

Background

Overview

Devera is a Spanish technology startup founded in 2023, specializing in providing AI-powered solutions for automating Life Cycle Assessments (LCA) and calculating product carbon footprints. The company aims to democratize sustainability by transforming complex carbon data into clear, actionable insights, enabling businesses of all sizes to make responsible decisions in real time.

Mission and Vision

• Mission: To democratize sustainability by turning complex carbon data into clear, actionable insights that let people and businesses take responsible decisions in real time.

• Vision: To become the leading global provider of technology and data that make product impact radically transparent, driving sustainable consumption and production everywhere.

Primary Area of Focus

Devera focuses on automating the LCA process, which traditionally has been slow, expensive, and labor-intensive. By leveraging artificial intelligence, Devera enables businesses to efficiently measure and report the environmental impact of their products, facilitating compliance with environmental regulations and enhancing transparency.

Industry Significance

In an era where sustainability is becoming increasingly important, Devera's solutions address the critical need for accessible and affordable tools to assess product environmental impacts. This is particularly vital for small and medium-sized enterprises (SMEs) striving to meet consumer demand for transparency and adhere to evolving environmental regulations.

Key Strategic Focus

Core Objectives

• Automated LCA: Streamline the process of assessing the environmental impact of products through automation, reducing time and costs associated with traditional methods.

• Accessibility: Make sustainability measurement tools accessible to businesses of all sizes, with a particular emphasis on SMEs.

• Regulatory Compliance: Assist businesses in complying with environmental regulations, such as the EU Green Claims Directive, by providing accurate and verifiable product impact data.

Specific Areas of Specialization

• AI-Driven Data Extraction: Utilize artificial intelligence to automatically extract and process product data from various sources, including websites and internal documents.

• Carbon Footprint Calculation: Employ advanced modeling techniques and emission factors from reputable databases to calculate the carbon footprint across all stages of a product's life cycle.

• Benchmarking and Reporting: Provide detailed reports that include sustainability scores, market comparisons, and actionable insights for product improvement.

Key Technologies Utilized

• Artificial Intelligence: For automating data extraction and analysis, enhancing efficiency and accuracy.

• Advanced Modeling Techniques: Such as Monte Carlo simulations, to estimate emissions and benchmark products against market standards.

• Emission Factor Databases: Integration with databases like Ecoinvent and OpenLCA for reliable carbon emissions data.

Primary Markets Targeted

• Cosmetics: Helping beauty and personal care brands assess and improve their environmental impact.

• Fashion: Assisting apparel companies in understanding and reducing their product carbon footprints.

• Food and Beverage: Enabling food producers to measure and mitigate the environmental impact of their products.

• Electronics: Supporting electronics manufacturers in evaluating and decreasing the carbon footprint of their products.

Financials and Funding

Funding History

As of February 2025, Devera has raised a total of €848,000 in funding.

Recent Funding Rounds

• February 2025: Raised €650,000 in a seed funding round.

Notable Investors

• Zubi Group: A long-term partner aligned with Devera's vision for systemic change and climate-positive business.

• Instituto Valenciano de Finanzas (IVF): Supporting local innovation and sustainability from the region where Devera began its journey.

• Business Angels and Friends & Family: Early believers who backed Devera before the market was ready.

Intended Utilization of Capital

The funds have been utilized to transition from the previous product, Nästa, to Devera, develop the LCA engine, and support the initial go-to-market strategy in the cosmetics vertical.

Pipeline Development

Key Pipeline Candidates

Devera's primary focus is on the continuous development and enhancement of its AI-powered LCA platform, which serves as the core product offering. The company is also exploring potential applications in other industries beyond cosmetics, fashion, food and beverage, and electronics.

Stages of Development

• Product Development: Ongoing refinement of the LCA engine to improve accuracy, speed, and scalability.

• Market Expansion: Extending services to additional industries and regions to broaden the customer base.

Target Conditions

The platform is designed to assess the environmental impact of products across various industries, with a current emphasis on cosmetics, fashion, food and beverage, and electronics.

Anticipated Milestones

• Short-Term: Achieve under 1 hour per LCA by the end of 2025 through full automation and data pipeline scaling.

• Medium-Term: Expand the customer base to include a diverse range of industries and regions.

• Long-Term: Establish Devera as the leading global provider of automated LCA solutions.

Technological Platform and Innovation

Proprietary Technologies

• Automated Data Extraction: Utilizes AI to collect product data from various sources, including websites and internal documents, without requiring manual structuring.

• AI-Powered LCA Engine: Calculates carbon footprints across all stages of a product's life cycle, providing detailed and actionable insights.

Significant Scientific Methods

• Life Cycle Assessment (LCA): Follows ISO 14040/44, ISO 14067, and the GHG Protocol standards to ensure methodological rigor and reliability.

• Monte Carlo Simulations: Employed to estimate emissions and benchmark products against market standards.

AI-Driven Capabilities

• Data Processing: Automates the extraction and analysis of unstructured data, reducing the time and cost associated with traditional LCA methods.

• Reporting: Generates comprehensive reports that include sustainability scores, market comparisons, and actionable recommendations.

Leadership Team

Key Executives

• Sébastien Borreani, PhD – CEO: Experienced entrepreneur in tech-driven ventures, previously co-founded a fitness startup acquired by Jeff. Leads product, business, and operations in hyper-growth tech operating in 40+ countries.

• Miguel Jiménez – CTO: Cofounder and CTO specializing in scalable software solutions, full-stack development, backend architecture, cloud computing (AWS), and React Native. Previously led technology teams at Kolibird, TheFringe/LABS, and ApetEat. Currently mentors and instructs at The Bridge Digital Talent Accelerator.

• Fernando Marzal – Managing Director of Zubi Labs and Board Member: Serial entrepreneur with over 20 years of experience in tech businesses. Founding member of Startup Valencia.

Leadership Changes

No significant leadership changes have been reported recently.

Competitor Profile

Market Insights and Dynamics

The market for sustainability measurement tools is expanding rapidly, driven by increasing consumer demand for transparency and stricter environmental regulations. Companies are seeking efficient and affordable solutions to assess and communicate the environmental impact of their products.

Competitor Analysis

• Sustana: Offers sustainability reporting and analytics services, focusing on helping businesses measure and improve their environmental impact.

• Ecochain: Provides software solutions for LCA, enabling companies to assess the environmental impact of their products and services.

• Carbon Trust: Offers carbon footprinting and sustainability consulting services, assisting businesses in reducing their carbon emissions.

Strategic Collaborations and Partnerships

Devera has established partnerships with several sustainable consultancies.