Diesel Barbershop Franchising: Market Research Report
Company Profile
Overview
Diesel Barbershop Franchising offers a distinctive man-cave experience, blending modern barbering with a retro vibe. Founded in 2011, the company opened its first shop in San Antonio, Texas, and has since expanded to over 32 locations nationwide. The company's headquarters are located at 11255 Huebner Rd, San Antonio, Texas, 78230. It provides a unique haircut experience for men in an environment that combines elements of a barbershop, salon, old-school record store, mechanics garage, tattoo shop, and vintage arcade.
Key Financial Figures (2023)
- Average Total Gross Revenue for Franchise Units: $400,674.79
- YOY Total Gross Revenue Growth Rate: 63% (2021-2023)
- YOY Growth Rate in Client Counts: 58% (2021-2023)
- Average Total Gross Profit for Affiliate Locations: $307,454.62
Franchise Information
- Franchise Fee: $45,000
- Liquid Assets Required: $120,000
- Net Worth Requirement: $500,000
- Total Investment Range: $336,700 - $460,200
These figures are based on unaudited financial information from the 2023 calendar year and are detailed in the Diesel Barbershop Franchise Disclosure Document (FDD) dated April 30, 2024.
Franchise Structure and Support
Diesel Barbershop provides comprehensive training and continuous support for its franchisees. It offers a detailed training program for different haircut styles with a focus on exceptional customer service. Diesel Barbershop welcomes both barbers and licensed cosmetologists, emphasizing career growth and internal promotion opportunities.
Leadership Team
Key members of the leadership team include:
- Tim Allen: CEO
- Eli Libby: Vice President of Franchise Development
- Sarah Klingensmith: National Director
- Chelsea Renno: Vice President of Franchise Development
- Eric Bauer: Chief Operating Officer
- Kyle Nelson: Vice President of Project Management
Additionally, Bo Maness and Daniel Moriarty are notable store owners with significant roles in franchising and area development. Amanda Jerez, Richard Harvey, and Edward Harvey hold key positions as franchise owners and area representatives in various regions.
Company Differentiators
Diesel Barbershop distinguishes itself with:
- High-quality grooming services in a stylish, community-focused environment.
- Vintage arcade games, TV, music, and a vibrant atmosphere to enhance the customer experience.
- A business model that balances modern aesthetics with nostalgic elements akin to old neighborhood barbershops.
- A higher-end grooming experience fuelled by rising consumer incomes and growing interest in men's grooming.
Expansion and Growth
Diesel Barbershop continues to expand its footprint, having recently opened new locations in Chesterfield, Missouri, and Ashwaubenon, Wisconsin. The expansion strategy is driven by increasing demand for men's grooming services and a unique customer experience that combines traditional barbershop values with modern amenities.
Contact Information
- Email: franchise@dieselbarbershop.com
- Phone: (726) 800-4622
- Website: [www.dieselfranchise.com](https://www.dieselfranchise.com/)
For more detailed information on franchise opportunities and investment requirements, potential franchisees are encouraged to visit Diesel Barbershop's official franchise website.
Competitor Profile
Primary Competitors
1. Sport Clips
- Description: Sports-themed haircuts.
- Locations: 1,850+
- Unique Aspects: Focuses on sports fans, providing haircuts with sports highlights.
2. Floyd's 99 Barbershop
- Description: Full range of services with a unique atmosphere.
- Locations: 120+
- Unique Aspects: Combines an eclectic atmosphere with traditional barber services.
3. Roosters Men's Grooming Center
- Description: Classic barbershop services with a modern twist.
- Parent Company: Regis Corporation.
- Unique Aspects: Focuses on a high-quality customer experience with traditional grooming techniques.
4. V's Barbershop
- Description: Provides a traditional barbershop experience.
- Locations: 60+
- Unique Aspects: Emphasizes classic barbershop services in a retro setting.
5. The Great American Barbershop
- Description: Premium barber services.
- Unique Aspects: Emphasis on high service standards and customer satisfaction.
Other Retail Competitors
1. FramesDirect.com
- Estimated Revenue: $8M
- Number of Employees: 44
2. Interactive Life Forms
- Estimated Revenue: $13.7M
- Number of Employees: 67
3. Bill Fick Ford
- Estimated Revenue: $6.9M
- Number of Employees: 38
4. Nyle Maxwell SuperCenter
- Estimated Revenue: $12.9M
- Number of Employees: 63
5. driversselect
- Estimated Revenue: $14.1M
- Number of Employees: 69
6. Exclusive Furniture
- Estimated Revenue: $42.2M
- Number of Employees: 169
Franchise and Business Model Information
- Franchise Fee: Up to $50,000
- Total Initial Investment: $336,500 - $413,500
- Liquid Capital Requirements: Minimum $100,000
- Estimated Initial Investment: $337,000 - $460,000
- Net Worth Requirement: $500,000 - $1M
- Training and Support: Extensive training program covering technical skills, business management, and marketing
- Ongoing Fees: Royalty fee of 7.5% of weekly gross sales, 1% contributing to the Brand Development Fund
Market Position and Opportunities
Diesel Barbershop occupies a distinctive niche in the men’s grooming market by offering an all-encompassing customer experience that goes beyond haircuts. Their focus on customer satisfaction, community involvement, and a robust franchise support system positions them well for continued growth and market penetration. The modern and unique concept appeals to a wide demographic, predominantly men aged 18 to 45, seeking quality grooming services in a vibrant, fun setting.
In summary, Diesel Barbershop Franchising holds a strong position within the men’s grooming industry, consistently expanding and innovating to stay ahead in a competitive market.
