Dig, formerly known as Dig Inn, is an American fast-casual restaurant chain founded in 2011 by Adam Eskin in New York City. The company focuses on offering customizable food bowls made with locally sourced ingredients, emphasizing a farm-to-table approach. As of June 2023, Dig operates 32 locations across New York, Massachusetts, Connecticut, New Jersey, Pennsylvania, and Washington, D.C.
Key Strategic Focus
Dig's strategic focus centers on providing health-conscious consumers with high-quality, sustainable meals in urban settings. The company emphasizes building community through food by sourcing ingredients from local farms and offering customizable meal options. This approach aligns with the growing demand for sustainable and locally sourced food options in the fast-casual dining industry.
Financials and Funding
As of January 2025, Dig's annual revenue reached $750 million. The company has raised $65 million in funding, with the most recent round occurring on October 27, 2021.
Leadership Team
Adam Eskin serves as the Chief Executive Officer of Dig. Under his leadership, the company has expanded its presence across multiple states and continues to focus on providing sustainable, locally sourced meals to its customers.
Competitor Profile
Dig operates in the fast-casual dining industry, which has experienced significant growth due to increasing consumer demand for healthier and more sustainable food options. Key competitors include Chipotle, Darden Restaurants, and Papa John's International. Among its competitors, Dig ranks first in Net Promoter Score (NPS) with a score of 30, indicating strong customer loyalty. Additionally, Dig's product quality score of 3.9 out of 5 places it ahead of its competitors.
Strategic Collaborations and Partnerships
Dig has established partnerships with various local farms and suppliers to source fresh, sustainable ingredients for its menu offerings. These collaborations support the company's commitment to sustainability and community engagement.
Operational Insights
Dig's emphasis on locally sourced ingredients and customizable meal options differentiates it from competitors in the fast-casual dining industry. This approach appeals to health-conscious consumers seeking quality and sustainability in their dining choices.
Strategic Opportunities and Future Directions
Looking ahead, Dig aims to continue its expansion into new markets while maintaining its commitment to sustainability and community engagement. By leveraging its strong brand reputation and customer loyalty, the company is well-positioned to capitalize on the growing demand for healthy, locally sourced dining options.
Contact Information
- Website: https://www.diginn.com/
