Dig A Little Deeper, Psychotherapy & Counselling: Company Profile

Background

Overview

Dig A Little Deeper, Psychotherapy & Counselling (DALD) is a collective of licensed and experienced mental health professionals dedicated to supporting the diverse mental health needs of the community. Founded in 2015 by Christina Crowe, the organization has grown from a solo practice to a team of 17 independent psychotherapists and counsellors, including two students under supervision. The team is passionate about providing accessible mental health treatments, education, and seamless access to services. DALD operates three in-person locations in Ontario—Bolton, Alliston, and Palgrave—and offers virtual services across Ontario and Prince Edward Island.

Mission and Vision

DALD's mission is to offer a wide range of mental health treatments, accessible education, and seamless access to services. The organization partners with local community leaders and programs to support the diverse needs of the community, such as Caledon Community Services and The Exchange. Since 2020, DALD has been offering free and unlimited therapy to clients referred by The Exchange.

Industry Significance

In Ontario, wait times for mental health care are an ongoing challenge. DALD addresses this issue by providing timely and accessible mental health services, including the recent launch of an Integrated Medical Services clinic led by an independent psychiatric Nurse Practitioner. This initiative aims to facilitate faster access to integrated medical care, offering multi-modal, evidence-based treatments.

Key Strategic Focus

Core Objectives

Accessible Mental Health Services: Provide a wide range of mental health treatments and education to meet the diverse needs of the community.

Community Partnerships: Collaborate with local organizations to enhance service delivery and support community well-being.

Integrated Care Models: Develop and implement integrated care models to offer comprehensive and timely mental health services.

Areas of Specialization

Individual Therapy: Services for children, teens, and adults addressing various mental health concerns.

Couples Therapy: Interventions for couples, including those in mixed neurotype and LGBTQ+ partnerships.

Family Therapy: Support for families, including parent coaching and child therapy.

ADHD Services: ADHD-adapted psychotherapy and executive function coaching.

Integrated Mental Health Services: Psychiatric assessments, diagnostics, and treatment plans led by Nurse Practitioners.

Key Technologies Utilized

Telehealth Platforms: Secure virtual therapy sessions to ensure accessibility across Ontario and Prince Edward Island.

Integrated Care Systems: Collaborative platforms for coordinating care among multidisciplinary teams.

Primary Markets Targeted

Ontario Residents: In-person services in Bolton, Alliston, and Palgrave, with virtual services across Ontario.

Prince Edward Island Residents: Virtual services available to residents of Prince Edward Island.

Financials and Funding

Specific financial details, including total funds raised and recent funding rounds, are not publicly disclosed. The organization has expanded its services and locations, indicating a focus on sustainable growth and community impact. DALD has also partnered with local organizations, such as Caledon Community Services, to enhance service delivery and support community well-being.

Pipeline Development

DALD has recently launched an Integrated Medical Services clinic, led by an independent psychiatric Nurse Practitioner, to facilitate faster access to integrated medical care. This initiative aims to offer multi-modal, evidence-based treatments, including psychiatric assessments, diagnostics, and treatment plans. The clinic provides both in-person (Bolton) and virtual assessments, diagnostics, and medical treatments to the community.

Technological Platform and Innovation

Proprietary Technologies

Telehealth Platforms: Secure virtual therapy sessions to ensure accessibility across Ontario and Prince Edward Island.

Significant Scientific Methods

Evidence-Based Therapies: Utilization of therapeutic techniques such as trauma-focused Cognitive Behaviour Therapy (TF-CBT), Interpersonal Psychotherapy (IPT), Emotion Focused Therapy (EFT), Eye Movement Desensitization and Reprocessing Therapy (EMDR), and Equine-Assisted Psychotherapy.

Leadership Team

Christina Crowe, MACP, RP, CMHP, OVCS

Position: Founder & Clinical Director

Professional Background: Registered Psychotherapist with a Master’s degree in Counselling Psychology. Formerly in the pharmaceutical/biotech industry, transitioned to psychotherapy driven by a passion for human psychology and helping people.

Key Contributions: Established and expanded DALD, developed integrated care models, and fostered community partnerships.

Carole Gionet, Mental Health Nurse Practitioner

Position: Appointed Director, Integrated Mental Health, effective September 1, 2025

Professional Background: Mental Health Nurse Practitioner with experience in psychiatric assessments, diagnostics, and treatment plans.

Key Contributions: Leading the development and clinical oversight of integrated mental health services, both internally and with external stakeholders.

John Foulkes, BSc., OPC-D, CPCC, RP, CMHP, OVCS

Position: Senior Clinical Manager

Professional Background: Neurodivergent-affirming Registered Psychotherapist, Certified IPT therapist, and Certified EFT couple’s therapist.

Key Contributions: Provides clinical supervision, continuing education initiatives, and leads therapy services for individuals, couples, and families.

Erika Belledent, B.A., MACP, RP

Position: Registered Psychotherapist

Professional Background: Specializes in supporting individuals with executive function, anxiety, mood disorders, self-esteem, and perfectionism.

Key Contributions: Offers virtual therapy across Ontario, focusing on ADHD and related challenges.

Sandra Richardson, M.ACP.

Position: Psychotherapist

Professional Background: Specialized in trauma-focused cognitive behaviour therapy (TF-CBT) and interpersonal psychotherapy (IPT), with a focus on supporting first responders and individuals with complex trauma.

Key Contributions: Provides therapy services to adults and families, with a passion for helping first responders and their families find balance and hope.

Competitor Profile

Market Insights and Dynamics

The mental health services market in Ontario is experiencing growing demand, with increasing recognition of the importance of accessible and comprehensive care. Organizations like DALD are addressing this need by offering a range of services, including individual, couples, and family therapy, as well as specialized services like ADHD coaching and integrated mental health services.

Competitor Analysis

Dig Deep Psychology Services: Offers evidence-based therapy and psychological consultation services to children, adolescents, and adults, with a focus on resilience, health, and growth.

Golden Garden Therapeia: Provides expressive arts therapy, dreamwork, and tarot in therapy, offering a down-to-earth approach to therapy using creative tools for reflection.

Strategic Collaborations and Partnerships

DALD has partnered with local organizations such as Caledon Community Services and The Exchange to enhance service delivery and support community well-being. These collaborations enable DALD to offer free and unlimited therapy to clients referred by The Exchange since 2020.

Operational Insights

DALD's strategic focus on accessible mental health services, community partnerships, and integrated care models positions it as a significant player in the Ontario mental health services market. The organization's expansion into multiple locations and virtual services demonstrates its commitment to meeting the diverse needs of the community.

Strategic Opportunities and Future Directions

DALD's recent appointment of Carole Gionet as Director of Integrated Mental Health reflects its commitment to expanding integrated care models and enhancing service delivery. The organization continues to explore opportunities for growth, including the potential for new locations and services, to further meet the evolving mental health needs of the community.