DigiSay Company Profile

Background

DigiSay is a leading media-tech company based in the Middle East and North Africa (MENA) region, specializing in the creator economy. Established in 2010, DigiSay has evolved into one of the largest multi-platform networks in MENA, managing over 400 YouTube channels with more than 750 million views. The company operates seven YouTube Content Networks, six in the MENA region and one in the UK, and is recognized as a YouTube Certified Agency for Audience Growth and Digital Rights.

Key Strategic Focus

DigiSay's strategic focus encompasses several core areas:

• Content Management and Distribution: Ensuring comprehensive management and distribution of digital content across various platforms.

• Media Production: Crafting engaging visual narratives to enhance brand storytelling.

• Anti-Piracy Services: Protecting digital content and intellectual property through innovative technologies.

• Social Media Management: Developing strategic and engaging social media strategies to elevate brand presence.

• Marketing Communications: Implementing impactful communication strategies that resonate with target audiences.

• Growth Marketing: Employing performance marketing tactics to drive brand growth.

• Influencer Marketing: Leveraging partnerships with influential figures to amplify brand reach.

The company utilizes a multi-platform approach, building ecosystems around innovative brands to drive business transformation and sustain industry progress.

Financials and Funding

As a privately held company, DigiSay has not publicly disclosed detailed financial information or specifics about funding rounds and investors. The company has demonstrated significant growth, managing over 400 YouTube channels with more than 750 million views and operating seven YouTube Content Networks across multiple regions.

Pipeline Development

DigiSay's pipeline development focuses on expanding its multi-platform networks and enhancing content management and distribution capabilities. The company has launched over 400 YouTube channels, achieving more than 750 million views, and manages seven YouTube Content Networks, six in the MENA region and one in the UK.

Technological Platform and Innovation

DigiSay employs several proprietary technologies and methodologies:

• Content Management Systems: Utilizing advanced tools to manage and distribute digital content efficiently.

• Anti-Piracy Technologies: Implementing innovative solutions to monitor and enforce digital copyright protections.

• Audience Growth Strategies: Applying data-driven approaches to enhance audience engagement and growth.

• Digital Rights Management: Ensuring content protection and compliance with digital rights regulations.

These technologies and methods enable DigiSay to offer comprehensive media solutions and maintain a competitive edge in the industry.

Leadership Team

DigiSay is led by a team of experienced professionals:

• Ahmed Abbas: Founder and CEO. Established DigiSay in 2010, becoming one of the first digital media agencies to join the YouTube partnership program in the MENA region. He is also the CEO of Qsoft Holding and has been a YouTube content partner since 2010.

• Marc Campman: Digital Navigator, aiming to inspire continuous learning and innovation within the company.

• Cagri Cetinkaya: Dedicated Content and Media Management Professional, enhancing the impact of content through strategic management.

• Moustafa Khater: Focused on dreaming and growing an amazing time and industry, contributing to the company's dynamic growth.

Market Insights and Dynamics

The digital media and content management industry in the MENA region is experiencing rapid growth, driven by increasing internet penetration, mobile usage, and the rise of digital content consumption. This growth presents opportunities for companies like DigiSay to expand their services and reach a broader audience.

Competitor Analysis

DigiSay operates in a competitive landscape with several key players:

• QANAWAT FZ-LLC: A telecommunications company offering digital media solutions.

• RightsHero: A broadcast media production and distribution company based in Masdar City, Abu Dhabi.

• Diwan Videos: An advertising services company located in Dubai, UAE.

• Alfan Advertising Services: Based in Dubai Media City, offering a range of advertising solutions.

• Takwene: A broadcast media production and distribution company in New Cairo, Egypt.

• Injaz Digital Media Production: Located in Milpitas, California, providing digital media production services.

• Rotana Music Group: An entertainment provider with a focus on music and media.

• MBC GROUP: A broadcast media production and distribution company based in Riyadh, Saudi Arabia.

These competitors offer various services in digital media production, distribution, and advertising, contributing to a dynamic and evolving market landscape.

Strategic Collaborations and Partnerships

DigiSay has engaged in strategic collaborations to enhance its market position:

• Pinterest: Partnered to redefine content creation in the region, organizing events to empower publishers and foster creativity.

• Minly: Co-founded by Ahmed Abbas, expanding DigiSay's reach and capabilities in the digital media space.

Operational Insights

DigiSay's strategic considerations include:

• Multi-Platform Approach: Ensuring a precise foundation for brands and projects across various platforms.

• Ecosystem Building: Unifying components and stakeholders to sustain industry progress and structure.

• Horizon Thinking: Strategically working on different horizons to enable change and empower business transformation.

Strategic Opportunities and Future Directions

DigiSay's strategic roadmap includes:

• Expansion of Multi-Platform Networks: Continuing to grow and diversify its network of digital platforms.

• Enhancement of Content Management Services: Improving content distribution and monetization strategies.

• Strengthening Anti-Piracy Measures: Developing innovative technologies to protect digital content.

• Leveraging Strategic Partnerships: Collaborating with industry leaders to drive innovation and market growth.

Contact Information

• Website: www.digisay.com

• LinkedIn: DigiSay

• Instagram: @digisayltd

• Facebook: DigiSay

• Twitter: @DigiSay

• YouTube: DigiSay

• UAE Office: Office 10, Level 1, Sharjah Media City, Sharjah, United Arab Emirates

• U.S. Office: Sunset Lake Road, Newark, New Castle, Delaware 19702, United States