Company Research Report: Digitas

Company Overview

Name

Digitas

Mission of the Company

Digitas aims to blend creativity, intelligence, technology, and media to create networked experiences that forge meaningful connections between brands and people.

Founded By

Founded in 1980. Specific individual founders are not mentioned.

Key People in the Company

Linda Piggot, Chief Marketing Officer

Stephanie Gilbert, SVP, Marketing & Communications

Adam Birkenhead, Chief Operating Officer

Melissa Berger, Chief Solutions Officer

Ali Amarsy, Chief Strategy Officer

Headquarters

No information is available.

Number of Employees

No information is available.

Revenue

No information is available.

Known For

Digitas is known for creating innovative marketing solutions through networked experiences, blending creativity, intelligence, technology, and media. It is recognized as a leader in global marketing by agencies like Forrester and Gartner.

Products

Overview

Digitas offers a wide range of proprietary platforms and services aimed at enhancing creativity, media reach, CRM, loyalty, social marketing, and total commerce.

Products Offered

1. Digitas AI

A generative AI platform empowering collaborative creativity.

Key Features: AI-driven creative solutions.

2. Digitas Go

An agile production solution.

Key Features: Streamlined creative production capabilities.

3. TRGR

Optimizes media buys in real-time.

Key Features: Real-time media optimization.

4. Media OS

Infused with intelligence from Epsilon’s COREID.

Key Features: ROI-boosting platform for media strategy.

5. Share Worthy and Trending (S.W.A.T.)

A suite for accelerating social transformation.

Key Features: Community intelligence for content creation.

Recent Developments

Recent Developments in the Company

May 28, 2024: Digitas strengthened its creative capabilities with a key promotion and new hire from VML, integrating new creative leadership alongside technological investments.

January 3, 2024: Appointment of Melissa Berger as Chief Solutions Officer and Ali Amarsy as Chief Strategy Officer.

New Products Launched

April 15, 2024: Unveiling of "Digitas AI," a new generative AI platform aimed at enhancing collaborative creativity.

New Features Added to Existing Products

No specific new features for existing products are detailed.

New Partnerships

September 13, 2024: Partnership for the S.W.A.T. Suite with TikTok, Gopuff, and KERV.ai.

This detailed report encapsulates Digitas’ mission, key personnel, product offerings, and recent strategic developments, providing a comprehensive overview of its current market standing and innovative trajectory.