Market Research Report: Digivizer Pty Ltd
Company Overview
Name, Mission of the Company
Company Name: Digivizer Pty Ltd
Mission: Digivizer aims to help all businesses grow with confidence that they are getting the most out of their investment in digital marketing.
Founding Details
Founded: 2010
Founders: Emma Lo Russo and Clinton Larson
Key People
- Chief Executive Officer: Emma Lo Russo
- Chief Strategy Officer: Sanjita Shah
- Head of Digital Strategy and Partnerships: Brian Gibson
- Head of Goto.Game: Jack Hudson
- Financial Accounts Lead: Sophie Roditis
- Digital Editor in Chief: Tim Horan
- Manager, Digital Marketing Client Team: Jemma Wilson
- Head of Digital Marketing - Global Accounts: Dinesh Harathi
- Senior Digital Content Writer and Team Lead: Andrew Starke
Headquarters
Location: Sydney, Australia
Number of Employees
No information is available
Revenue of the Company
No information is available
What is the Company Known For
Digivizer is known for its real-time digital marketing insights platform, which combines the power of data, insights, and rapid action to optimize digital marketing performance.
Products
Overview
Digivizer offers a comprehensive platform that integrates various marketing tools to provide a unified view of digital marketing analytics, covering owned, earned, and paid media.
Products and High-Level Descriptions
1. Digital Marketing Insights Platform
- Description: A real-time insights platform for social, search, and web data.
- Key Features:
- Real-time analytics
- Cross-platform integration
- Custom reporting
- ROI measurement
2. Owned Media Analytics
- Description: A tool for maximizing organic social media marketing campaigns.
- Key Features:
- Unified view of social media channels
- Performance tracking across multiple platforms
- Engagement metrics
3. Earned Media Analytics
- Description: Tools for tracking and optimizing social conversations and influencer engagements.
- Key Features:
- Influencer tracking
- Engagement metrics
- Performance metrics for earned media
4. Paid Media Analytics
- Description: A platform for optimizing paid media campaigns and tracking ROI.
- Key Features:
- Cross-platform ad tracking
- Traffic source analytics
- ROI and conversion metrics
5. Organic Search Performance
- Description: Solutions for tracking SEO performance and keyword insights.
- Key Features:
- Search Query Tracking
- Keyword insights
- Performance metrics
6. Web Performance Analytics
- Description: Tools for tracking website performance and optimizing online presence.
- Key Features:
- Web traffic analytics
- Customizable date ranges
- Cross-channel performance tracking
7. Digital Marketing Agency Services
- Description: Comprehensive agency services for digital marketing optimization.
- Key Features:
- Strategy development
- Campaign management
- Performance analytics
Recent Developments
Recent Developments in the Company
1. 2023
- LinkedIn Marketing Agency: Digivizer became the first Australian company to be awarded LinkedIn Marketing Agency status.
- Search Query Tracking Added: Enhanced the platform with search query tracking capabilities.
2. 2022
- New Integrations: Added support for TikTok Ads, Microsoft Ads, TikTok organic content, Enhanced Reporting, and GA4.
- Launch of Digivizer Free: Introduced a free version of their platform.
3. 2021
- Masters of Metrics Podcast Launch: Created a podcast focused on marketing metrics.
- Introduction of Traffic Source Feature: Added impartial performance data tracking.
4. 2020
- Creative Performance Analytics: Integrated creative performance analytics across social media platforms.
- Real-time ROAS Measurement: Introduced real-time Return on Ad Spend measurement.
New Products Launched
No information is available
New Features Added to Existing Products
- Owned Media Analytics: Launched a new feature for combined channel analytics.
- Enhanced Reporting: Increased capabilities for deeper data dives and insights.
Any New Partnerships
- LinkedIn Marketing Solutions Partnership: Strengthened the company's reach and capabilities within the LinkedIn ecosystem.
- Amazon Ads Program: Joined the Amazon Ads program to enhance ecommerce tracking and performance.
Summary
Digivizer Pty Ltd provides a powerful suite of digital marketing tools and agency services that empower businesses to grow through comprehensive digital marketing insights and strategies. They offer real-time analytics and integration across various marketing platforms, ensuring businesses can track, optimize, and measure the efficacy of their marketing efforts with ease.
Digivizer's leadership and mission are centered on leveraging data-driven strategies to deliver maximum ROI for their clients, while continuously updating their platform to meet evolving marketing needs.
