Company Research Report: DIGOOH Media GmbH

Company Overview

• Name: DIGOOH Media GmbH

• Mission of the Company: DIGOOH Media is committed to revolutionizing the out-of-home (OOH) advertising market through digitalization. The company focuses on creating and implementing innovative digital communication solutions for advertising partners to present relevant and current information to target audiences.

• Founded: 2019

• Founders: Information not provided

• Key People: Alexander Houben, Founder and CEO

• Headquarters: Bonner Str. 172-176, D-50968 Köln, Germany

• Number of Employees: Over 50 employees

• Revenue: No information is available

• Company Recognition: DIGOOH Media is known for operating and marketing digital City-Light-Posters at point-of-sale locations and highly frequented areas, building a nationwide network infrastructure.

Products

• Digital City-Light-Posters (DCLP):

• High-Level Description: DIGOOH Media's DCLPs are state-of-the-art digital screens used for outdoor advertising at strategic locations, such as point-of-sale areas and high-traffic locations.

• Key Features:

• Ability to deliver static, animated, or moving visual advertisements.

• Nationwide reach and flexibility in digital marketing.

• Platforms can be booked nationally and programmatically through partnerships with companies like INOVISCO Mobile Media GmbH.

Recent Developments

• Recent Developments:

• Partnership with EDEKA Zurheide: DIGOOH Media installed Digital City-Light-Posters at various prime supermarket locations to enhance the retail media experience, marking a new era in digital retail advertising.

• Collaboration with Netto ApS: Approximately 200 Netto markets in Germany have been equipped with digital touchpoints by DIGOOH Media, enhancing customer communication and advertising impact in store environments.

• New Products Launched: No information is available.

• New Features Added to Existing Products: No information is available.

• New Partnerships:

• Zurheide Feine Kost: Adoption of digital screens by this innovative food retailer enhances the customer shopping experience and information dissemination.

• Netto ApS: Partnership allows Netto to modernize and expand its retail communication channels, adding digital capacities to its markets with the help of DIGOOH Media's technology.

DIGOOH Media GmbH stands as a prominent player in digital out-of-home advertising, with strategic advancements and a growing network of digital advertising solutions across Germany, focusing on both static and interactive customer engagement experiences.