Direct Agents Company Profile

Background

Direct Agents is an independent, minority-owned digital marketing agency founded in 2003 by brothers Josh and Dinesh Boaz. The agency specializes in customer acquisition solutions across multiple channels, including programmatic, email, search, display, analytics, social, content, video, creative, and mobile. With offices in New York and Los Angeles, Direct Agents is committed to innovation, diversity, and delivering data-driven strategies that drive sustained growth for its clients.

Key Strategic Focus

Direct Agents' strategic focus encompasses:

Customer Acquisition: Implementing data-driven strategies to attract and retain customers.

CTV Performance: Leveraging Connected TV platforms for targeted advertising.

Performance-Based Marketing: Utilizing measurable marketing tactics to ensure optimal ROI.

Data & Analytics: Employing advanced analytics to inform and optimize marketing strategies.

B2B Solutions: Providing tailored marketing solutions for business-to-business clients.

Creative Services: Developing compelling creative content that resonates with target audiences.

Strategy & Insights: Offering strategic guidance based on in-depth market insights.

Financials and Funding

As of January 2025, Direct Agents reported annual revenue of approximately $35 million. In April 2020, the company secured a Paycheck Protection Program (PPP) loan amounting to $1.22 million to support its operations during the COVID-19 pandemic.

Technological Platform and Innovation

Direct Agents distinguishes itself through the integration of proprietary technologies and innovative methodologies:

Konami AI: An advanced proprietary bidding and automation technology designed to enhance campaign ROI and scalability through artificial intelligence.

Media Mix Modeling: Advanced modeling techniques to optimize marketing budgets and maximize ROI by analyzing the impact of each channel.

AI Workflow: A robust suite of AI tools that create a competitive advantage, streamline operations, and deliver future-proof solutions to clients.

Leadership Team

Josh Boaz: Co-Founder & Managing Director

Dinesh Boaz: Co-Founder & Creative Director

Lyle Srebnick: Partner & President - Performance Group

Mark Glauberson: Executive Vice President

Megan Conahan: Executive Vice President

Daniel Owen: Executive Vice President of Emerging Media & Technology

Eddy Gil: Executive Vice President of Finance, Corporate Controller

Sara Martinez-Noriega: Senior Vice President of Human Resources

Jackson Richards: Vice President of Strategy

Joe Belafonte: Vice President of Data Science & Experience

Corey Levine: Vice President of Integrated Media

Nicholas Galante: Vice President of eCommerce

Emilie Deleers: Vice President of Client Services

Rachel Nugent: Vice President of Compliance

Brendan Strauss: Vice President of Performance Group

Jennifer Graeffe: Vice President of Client Services - Performance Group

Oren Arbit: Vice President of Performance Media

Bora Metaliaj: Vice President of Partnerships - Performance Marketing

Competitor Profile

Market Insights and Dynamics: The digital marketing industry is characterized by rapid technological advancements and evolving consumer behaviors. Companies that effectively integrate data analytics, AI, and creative strategies are positioned to lead in this competitive landscape.

Competitor Analysis:

RMI: With 200 employees and revenue of $49.6 million, RMI offers comprehensive digital marketing services.

Levelwing: Employing 98 individuals and generating $43.1 million in revenue, Levelwing specializes in data-driven marketing solutions.

inSegment: A smaller competitor with 69 employees and $7 million in revenue, focusing on integrated marketing strategies.

Situation: With 115 employees and $4.9 million in revenue, Situation emphasizes digital marketing for the entertainment industry.

Level Agency: Comprising 85 employees and $17.4 million in revenue, Level Agency provides performance marketing services.

Strategic Collaborations and Partnerships

Direct Agents has established significant partnerships to enhance its market position and innovation capacity:

Color of Change: Collaborated to support social responsibility and diversity initiatives.

Polycultural Offering: Launched a service to cater to a diverse client base, showcasing commitment to inclusive marketing strategies.

Operational Insights

Direct Agents' competitive advantages include:

Diversity and Inclusion: As a certified minority-owned business, the company emphasizes diversity, with 42% BIPOC and 59% female employees.

Award-Winning Culture: Recognized multiple times as a top workplace, reflecting a strong internal culture that attracts and retains talent.

Technological Integration: The development of proprietary technologies like Konami AI positions the company at the forefront of digital marketing innovation.