Directed Action, Inc. Company Profile

Background

Founded in 2005, Directed Action, Inc. (DAI) is a woman-owned boutique management consulting firm headquartered in Los Angeles, California, with an additional office in Plano, Texas. The company specializes in program management, change management, and solution implementation services for large-scale business transformation initiatives. DAI's mission is to support C-suite executives in navigating complex transformations by integrating seamlessly into their organizations and providing leadership for strategic change.

Key Strategic Focus

DAI's strategic focus centers on enabling and guiding clients through strategic transformations. The firm emphasizes:

• Program Management: Overseeing critical projects to ensure alignment with organizational goals.

• Change Management: Facilitating smooth transitions during periods of significant change.

• Solution Implementation: Deploying effective solutions tailored to client needs.

DAI collaborates closely with clients to develop strategies that define tangible success criteria, refine these strategies into tactical objectives, and create comprehensive communication and change management plans.

Financials and Funding

As of the latest available data, DAI has raised a total of $150,000 in funding over one round. The company's revenue is estimated to be between $1 million and $10 million, with a reported figure of $5.4 million.

Leadership Team

• Shannon Keane: Co-Founder and Chief Executive Officer. Shannon has been instrumental in establishing DAI's values-centric approach and guiding the company's growth since its inception.

• Kevin Keane: Co-Founder and Executive Director. Kevin focuses on supporting C-suite leaders in large corporations, emphasizing the importance of "how" business is conducted over "what" is accomplished.

• Cyndi Ramirez Ryan: Vice President of Human Resources and Diversity, Equity, and Inclusion. Cyndi leads initiatives to foster an inclusive workplace and drive DEI strategies.

• Steve Perry: Vice President of Enterprise Resource Planning. Steve oversees ERP implementations, ensuring alignment with client objectives.

• Sam Hanna: Vice President of Operational Excellence. Sam focuses on optimizing operational processes to enhance efficiency and effectiveness.

Competitor Profile

Market Insights and Dynamics

The management consulting industry is highly competitive, with numerous firms offering a range of services from strategy development to operational improvement. The market is characterized by:

• Diverse Service Offerings: Firms provide services including strategy consulting, technology implementation, and change management.

• Client-Centric Approaches: Emphasis on tailoring solutions to meet specific client needs.

• Technological Integration: Increasing use of digital tools and platforms to enhance service delivery.

Competitor Analysis

Key competitors in the management consulting space include:

• PwC India: Offers a broad spectrum of consulting services, including business transformation and technology consulting.

• Roland Berger: A global strategy consulting firm focusing on delivering innovative solutions across various industries.

• Deloitte Australia: Provides comprehensive consulting services, emphasizing digital transformation and operational excellence.

• Lee Hecht Harrison: Specializes in talent development and transition solutions, aiding organizations in managing workforce changes.

• Profissional Liberal: A consulting firm offering services in business strategy and organizational development.

Strategic Collaborations and Partnerships

DAI has established significant collaborations to enhance its market position and innovation capacity. Notably:

• Toyota Motor North America (TMNA): DAI was honored with the TMNA Supplier of the Year Award in 2024 for its exceptional contributions to innovation, quality, and leadership in key organizational transformations. This recognition underscores DAI's expertise in business strategy, digital transformation, change management, and operational excellence.

• Los Angeles Area Chamber of Commerce: DAI was awarded Small Business of the Year, highlighting its commitment to supplier diversity and inclusive procurement initiatives.

Operational Insights

DAI differentiates itself through:

• Values-Centric Approach: Emphasizing integrity, collaboration, and outcome-driven strategies.

• Boutique Firm Advantage: Offering personalized services with a focus on building trust and confidence with clients.

• Comprehensive Service Offering: Providing end-to-end support from strategy development to solution implementation.

Strategic Opportunities and Future Directions

Looking ahead, DAI aims to:

• Expand Service Offerings: Develop new consulting services to address emerging client needs.

• Enhance Technological Capabilities: Invest in digital tools to improve service delivery and client engagement.

• Strengthen Industry Partnerships: Forge new collaborations to broaden market reach and expertise.

Contact Information

For more information about Directed Action, Inc., please visit their official website.