Directo Company Profile

Background

Overview

Directo is a multifaceted company operating in various sectors, including travel technology, enterprise resource planning (ERP) software, telecommunications, and business-to-business (B2B) e-commerce. Each division of Directo focuses on delivering specialized solutions tailored to its respective industry.

Mission and Vision

Directo's mission is to empower businesses and consumers by providing innovative, user-friendly, and efficient solutions across its diverse product lines. The company's vision is to be a leading provider in each of its sectors, driving growth and operational excellence for its clients.

Primary Areas of Focus

Travel Technology: Developing tools to enhance the travel booking experience by promoting direct reservations between travelers and accommodation providers.

ERP Software: Offering comprehensive, cloud-based ERP solutions to streamline business operations for small and medium-sized enterprises.

Telecommunications: Providing high-quality voice and messaging services to facilitate global communication for businesses.

B2B E-commerce: Connecting pharmacies with suppliers through an online marketplace to improve supply chain efficiency.

Industry Significance

Directo's diverse portfolio positions it as a significant player in each of its industries, contributing to technological advancements, operational efficiencies, and enhanced communication capabilities for businesses worldwide.

Key Strategic Focus

Core Objectives

Innovation: Continuously developing and integrating cutting-edge technologies to meet evolving market demands.

Customer Empowerment: Providing tools and services that enable clients to operate more effectively and profitably.

Global Expansion: Extending market reach through strategic initiatives and partnerships.

Specific Areas of Specialization

Travel Technology: Creating solutions that facilitate direct bookings, reducing reliance on third-party platforms.

ERP Software: Delivering modular, scalable ERP systems tailored to the needs of various industries.

Telecommunications: Offering reliable and secure communication services, including voice and messaging solutions.

B2B E-commerce: Developing platforms that enhance transparency and efficiency in the pharmaceutical supply chain.

Key Technologies Utilized

Cloud Computing: Enabling scalable and accessible solutions across all product lines.

Artificial Intelligence: Implementing AI to optimize operations and customer interactions.

Data Analytics: Utilizing analytics to drive decision-making and improve service offerings.

Primary Markets Targeted

Travel Industry: Travelers and accommodation providers seeking direct booking solutions.

Small and Medium Enterprises (SMEs): Businesses requiring integrated ERP systems to manage operations.

Global Enterprises: Companies needing robust telecommunications services for international communication.

Pharmaceutical Sector: Pharmacies and suppliers aiming to streamline their supply chain through B2B e-commerce.

Financials and Funding

Funding History

Travel Technology Division: In June 2024, Directo announced a $1 million pre-seed funding round to support its U.S. market launch and technology development.

B2B E-commerce Division: In September 2024, Directo secured $2 million in funding to expand its pharmacy marketplace platform.

Total Funds Raised

As of December 2025, Directo has raised a total of approximately $3 million across its various divisions.

Notable Investors

Travel Technology Division: Investors include Kima Ventures, Calafia of Global Female Tech Leaders, Derive Ventures, and 26 travel industry veterans.

B2B E-commerce Division: Investors include David Vaux, Paul Sinclair, Leon Steinkoler, and Investible.

Intended Utilization of Capital

Travel Technology Division: The capital is intended to scale operations, enhance technology, and expand market reach in the U.S.

B2B E-commerce Division: The funding aims to expand the supplier and pharmacy user base and develop additional value-added services.

Pipeline Development

Travel Technology Division

Product: Directo Chrome Extension

Stage: Beta launched in Europe in September 2023; U.S. launch in June 2024.

Target Conditions: Travelers seeking commission-free accommodation deals.

Anticipated Milestones: Achieving significant user adoption in the U.S. market and expanding partnerships with accommodation providers.

B2B E-commerce Division

Product: Pharmacy Marketplace Platform

Stage: Operational with over 3,000 pharmacy retailers using the platform.

Target Conditions: Pharmacies and suppliers aiming to streamline their supply chain.

Anticipated Milestones: Increasing active pharmacy customers and suppliers, and developing additional value-added services.

Technological Platform and Innovation

Proprietary Technologies

Travel Technology Division: Directo Chrome Extension, which identifies direct booking options on travel sites, offering better deals and more control.

ERP Software Division: Cloud-based ERP system integrating financial accounting, resource planning, supply chain management, CRM, HRM, and electronic document management.

Telecommunications Division: High-quality voice and messaging services with a focus on reliability and security.

B2B E-commerce Division: Online marketplace platform connecting pharmacies with suppliers to improve supply chain efficiency.

Significant Scientific Methods

Travel Technology Division: Utilizes data analytics to identify and present direct booking options, enhancing user experience.

ERP Software Division: Employs cloud computing and data analytics to provide scalable and accessible solutions.

Telecommunications Division: Applies advanced network management techniques to ensure high-quality service delivery.

B2B E-commerce Division: Leverages data analytics to optimize supply chain operations and improve service offerings.

AI-Driven Capabilities

Travel Technology Division: Integrates AI to personalize user experiences and recommend direct booking options.

ERP Software Division: Utilizes AI for predictive analytics and decision-making support.

Telecommunications Division: Employs AI for network optimization and fraud detection.

B2B E-commerce Division: Applies AI to forecast demand and manage inventory effectively.

Leadership Team

Travel Technology Division

Pierre Becerril: Co-founder with over a decade in the travel industry, having sold two previous companies.

Marina Guastavino: Co-founder with 10 years in direct-to-consumer marketing.

Julian Toledo: Co-founder and tech expert with deep travel e-commerce knowledge.

ERP Software Division

[Name Not Provided]: CEO with extensive experience in software development and business management.

Telecommunications Division

David Jassan: President and Founder, with experience in national and international wholesale telecom services since 2000.

Francisco Carbia: COO, overseeing operations in Mexico and the U.S.

B2B E-commerce Division

Gavin Upiter: Founder and Managing Director, leading the expansion of the pharmacy marketplace platform.

Leadership Changes

As of December 2025, there are no publicly disclosed significant changes or appointments within Directo's leadership team.

Competitor Profile

Market Insights and Dynamics

Directo operates in competitive markets with significant growth potential, particularly in sectors like travel technology and B2B e-commerce, where innovation and customer-centric solutions are critical for success. The company's diversified approach allows it to address multiple industry challenges while capitalizing on cross-sector synergies and technological advancements.

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