DirectSB.com Company Profile

Background

Overview

DirectSB.com is a property technology (proptech) company based in Abu Dhabi, United Arab Emirates, founded in 2021. The company operates as a comprehensive real estate platform, connecting property owners, buyers, tenants, developers, and short-term seekers directly, thereby eliminating the need for intermediaries and associated commission fees. This direct connection model empowers users with greater control over their real estate transactions.

Mission and Vision

DirectSB.com aims to simplify the property buying, selling, and leasing process by leveraging digital tools and real estate expertise. The platform focuses on transparency, ease of use, and accessibility, striving to make property transactions faster and more efficient across the UAE.

Industry Significance

Operating within the real estate sector, DirectSB.com addresses the growing demand for digital property solutions. By offering a user-friendly interface that provides property listings, management tools, and secure processes for tenants, landlords, and investors, the company positions itself as a forward-thinking player in the UAE's real estate market.

Key Strategic Focus

Core Objectives

Direct Connections: Facilitate direct interactions between property owners and seekers, eliminating intermediaries and associated costs.

User Empowerment: Provide users with complete control over their real estate choices, enhancing decision-making capabilities.

Transparency and Efficiency: Ensure transparent processes and efficient transactions, fostering trust and satisfaction among users.

Areas of Specialization

Property Listings: Offer a comprehensive database of properties for sale, rent, and lease across the UAE.

Management Tools: Provide tools for property management, including features for listing, searching, and contacting property owners.

Secure Transactions: Implement secure processes to protect users during property transactions, ensuring safety and reliability.

Key Technologies Utilized

Web Development: Utilize modern web technologies to create a responsive and user-friendly platform.

Data Analytics: Employ data analytics to offer insights and recommendations to users, enhancing their decision-making process.

Digital Marketing: Leverage digital marketing strategies to reach a broader audience and increase platform visibility.

Primary Markets Targeted

Property Owners: Individuals and entities looking to sell, rent, or lease properties without intermediary involvement.

Property Seekers: Potential buyers, tenants, and investors seeking direct access to property listings across the UAE.

Financials and Funding

Funding History

As of November 2025, DirectSB.com has not publicly disclosed specific details regarding its funding history, total funds raised, or recent funding rounds. The company operates as a private entity, and such financial information remains undisclosed.

Notable Investors

Information about individual investors or investment firms backing DirectSB.com is not publicly available.

Utilization of Capital

While specific details on the utilization of capital are not disclosed, it is reasonable to infer that funds are allocated towards platform development, marketing initiatives, and expansion efforts to enhance user experience and market reach.

Pipeline Development

Key Pipeline Candidates

DirectSB.com focuses on expanding its property listings and enhancing platform features to attract a diverse user base. The company continually updates its database to include a wide range of properties, catering to various user preferences and needs.

Stages of Development

Platform Enhancement: Ongoing improvements to the website and mobile interface to ensure a seamless user experience.

Feature Expansion: Introduction of new tools and functionalities, such as advanced search filters and personalized recommendations.

Market Penetration: Efforts to increase platform adoption among property owners and seekers across the UAE.

Target Conditions

The company aims to address the challenges of high commission fees and lack of transparency in traditional real estate transactions by offering a direct connection platform.

Anticipated Milestones

User Growth: Achieving a significant increase in registered users and active listings.

Feature Rollout: Launching new platform features based on user feedback and market demand.

Market Expansion: Extending services to additional regions within the UAE and potentially to other Gulf Cooperation Council (GCC) countries.

Technological Platform and Innovation

Proprietary Technologies

DirectSB.com employs proprietary algorithms to match property seekers with suitable listings based on their preferences and requirements. The platform also integrates secure payment gateways to facilitate safe transactions.

Significant Scientific Methods

Data Analytics: Utilizes data analytics to provide users with insights into market trends, property values, and investment opportunities.

User Behavior Analysis: Analyzes user interactions to personalize recommendations and improve user engagement.

Leadership Team

Key Executives

Ayub Khan: Founder and Chief Executive Officer. Ayub Khan established DirectSB.com in 2021, bringing a vision to revolutionize the UAE's real estate market by connecting property owners and seekers directly.

Professional Backgrounds

Specific details about Ayub Khan's professional background, including previous roles and experiences, are not publicly disclosed.

Key Contributions

As the founder and CEO, Ayub Khan has been instrumental in conceptualizing and launching DirectSB.com, overseeing its strategic direction, platform development, and market positioning.

Competitor Profile

Market Insights and Dynamics

The UAE's real estate market is valued at over $4 trillion, presenting substantial opportunities for digital platforms that streamline property transactions. There is a growing demand for platforms that offer direct connections between property owners and seekers, reducing reliance on intermediaries and associated costs.

Competitor Analysis

DirectSB.com faces competition from several established real estate platforms in the UAE, including:

JustProperty.com: Offers a comprehensive database of property listings across the UAE.

Wasl Properties: Provides property management services and listings, focusing on residential and commercial properties in Dubai.

Edwards & Towers: Specializes in real estate services, including property sales, rentals, and management.

Skyview Dubai: Offers premium observation deck experiences and related services.

OPR.ae: Focuses on off-plan properties for sale in Dubai, providing information on new developments.

These competitors vary in their offerings, with some focusing on property listings, others on property management, and some on specific market segments like off-plan properties.

Strategic Collaborations and Partnerships

As of November 2025, DirectSB.com has not publicly disclosed any strategic collaborations or partnerships. The company operates independently, focusing on building its platform and user base.

Operational Insights

DirectSB.com's direct connection model differentiates it from competitors by eliminating commission fees and intermediaries, offering users greater control and transparency in their real estate transactions. This approach appeals to cost-conscious consumers seeking a more straightforward property buying, selling, or leasing experience.

Strategic Opportunities and Future Directions