Company Market Research Report: Discovery Parks
Company Overview
Name and Mission of the Company
- Name: Discovery Parks
- Mission: "Discover what matters" — A commitment to providing the best holiday experiences in the country, centered around good times and great memories.
Founding Details
- Founded: December 2004
- Founders: No information is available
Key People in the Company
- Chief Executive Officer: Grant Wilckens
- Chief Operations Officer: Matt Lang
- Chief People Officer: Kate Berry
- Chief Investment Officer: Amanda Baldwin
- Chief Marketing Officer: Lahnee White
- Chief Strategy Officer: Ben Simons
- Chief Financial Officer: Karen Jarrett
Headquarters
- Location: Adelaide, South Australia
Number of Employees
- No information is available
Revenue of the Company
- No information is available
Company Recognition
- Known For: Being the largest owner and operator of lifestyle holiday parks in Australia, offering diverse and comprehensive holiday experiences with over 80 parks across the country.
Products
Overview of Products
Holiday Parks and Resorts
- High-Level Description: Discovery Parks offers a wide range of accommodation options in premium locations, including outbacks, waterfronts, and national parks.
- Key Features:
- Deluxe Safari Tents
- Waterparks
- Heated Swimming Pools
- Family-oriented Amenities
Membership Program
- G'day Rewards
- High-Level Description: A membership program that provides discounts on stays at holiday parks.
- Key Features:
- Save 10% on every stay (up to $50 per booking)
- Access to over 300 holiday parks across Australia
Specific Locations
- Discovery Parks - Byron Bay, NSW: Known for its laid-back lifestyle and proximity to the ocean.
- Discovery Parks - Barossa Valley, SA: Located near vineyards, offering wine country adventures.
Partnerships
- G'day Parks Network: Discovery Holiday Parks is a member, giving customers access to a vast network of holiday parks across Australia.
Recent Developments
New Products Launched
- Discovery Resorts - Lake Argyle and Discovery Resorts - Rottnest Island: Expansion in premium locations featuring unique natural attractions.
New Features Added to Existing Products
- Heated Swimming Pools: Enhancing winter getaway experiences by keeping pools heated all year round.
- New Splash Parks: Recent openings such as Bunbury Foreshore's splash park adding to family-friendly amenities.
New Partnerships
- Artist Bruce Munro Collaboration: Artistic installations at Discovery Kings Canyon.
- Award-winning Mildura park joins Discovery Network: Expanding its network to include premium, award-winning locations.
Major Developments and Investments
- $22 Million Redevelopment of Discovery Parks - Goolwa: Significant investment to upgrade facilities.
- $20M Tourism Development for Cradle Mountain: Large-scale projects aimed at enhancing visitor experience and amenities.
Summary
Discovery Parks is a leading operator in the holiday park industry in Australia with a focus on providing unique and diverse holiday experiences. With ongoing investments, new partnerships, and a strong leadership team, the company continues to expand its footprint and enhance its offerings. The company is recognized for its family-friendly amenities and superior customer service, making it a popular choice for holidaymakers across the nation.
