Overview
DISQO is a leading experience platform, established in 2015, known for its comprehensive insights into the customer journey. The company aids brands in making informed decisions through its identity-based ad measurement and audience products, using one of the largest opt-in consumer data platforms. Recognized for its innovation and workplace environment, DISQO has earned accolades such as inclusion in Deloitte's Fast 500 and recognition by Ad Age as one of the Best Places to Work. Their solutions have also received awards from Digiday and Cynopsis Media.
Products and Solutions
DISQO provides a variety of solutions for brands, agencies, media publishers, and market research firms. Its key offerings include:
- Ad Measurement: Offers complete visibility into advertising impacts over the campaign lifecycle.
- Audience Access: Maintains seamless access to a broad consumer audience to stimulate brand growth.
Leadership Team
- Armen Adjemian, Co-Founder & CEO: Drives DISQO's vision and market reach.
- Drew Kutcharian, Co-Founder & CTO: Leads technological innovations to improve customer experiences.
- Armen Petrosian, Co-Founder & Chief Growth Officer: Manages marketing strategies and business growth.
- Neil Graham, Chief Revenue Officer: With 25 years in strategic revenue and sales, he oversees revenue operations.
- Scott Henderson, CFO: Former Salesforce executive, administering DISQO's financial growth and management.
Milestones and Achievements
- 2018: Advanced technological capacities with an Armenia hub and launched the Brand Lift product.
- 2021: Acquired Verto Analytics, closed an $85M Series B funding round, enhancing platform capabilities.
- 2022: Gained Feedback Loop, allowing rapid customer experience measurement.
- 2023: Presented Outcomes Lift, a novel cookieless ad measurement tool providing full-funnel insights.
Strategic Insights
DISQO is at the forefront of market strategy with its identity-based ad measurement solutions, eliminating consumer insight blind spots. Their platform empowers brands with deeper consumer engagement data, fostering growth. Ongoing innovations and strategic acquisitions highlight their dedication to remaining competitive and relevant in the digital landscape.
Company Culture and Recognition
The company boasts a vibrant work environment, acknowledged by Ad Age as one of the Best Places to Work in 2023 and 2024. This recognition reflects DISQO's commitment to a positive culture conducive to innovation and expansion.
Financial Overview and Investors
With $101.5 million raised from venture firms like Sageview Capital and March Capital, DISQO shows strong investor confidence. These funds have allowed the expansion of their solution suite and support their mission of building a trusted experience platform.
Competitor Profiling
DISQO's main competitors in the consumer insights and analytics industry offer similar AI-driven solutions for advertising efficacy and audience engagement.
Key Competitors
- MoEngage: Known for AI-driven cross-channel marketing services, operating globally with over 700 team members.
- Leadership: Led by Raviteja Dodda (CEO & Co-founder) and Yashwanth Kumar (CTO & Co-founder).
- Recognition: Featured in 2022 Gartner® Magic Quadrant™ for Multichannel Marketing.
- Quantcast: An AI-driven advertising solutions pioneer focused on real-time audience insights.
- Leadership: CEO and Founder Konrad Feldman.
- Presence: Operates in 10 countries.
- Numerator: Specializes in marketing insights using first-party consumer data.
- Market Reach: Serves 54% of Fortune 100 companies with 2,400 employees.
- Innovation: Offers unique consumer panels and omnipanel data solutions.
- Zinklar: Provides an agile research platform for rapid consumer insights.
- Base: Founded in 2016, headquartered in Barcelona.
- Reach: Services extend to 140 million consumers in 80 countries.
- Measured: Focuses on incrementality-based media measurement to optimize ad spend.
- Strength: Utilizes AI-powered attribution and incrementality testing.
DISQO competes in a market landscape where rivals emphasize advanced analytics, global operations, and AI-driven solutions. This understanding is crucial for strategic initiatives and maintaining a competitive edge.
