Dixon Schwabl + Company

Background

Founded in 1987 by Lauren Dixon and Mike Schwabl, Dixon Schwabl + Company (DS+CO) is an independent, women-owned marketing firm headquartered in Rochester, New York. The company specializes in providing creative strategy, media planning, and data analysis to clients across the United States. Guided by core values of curiosity, community, and courage, DS+CO aims to provoke progress for its clients by building brands that elevate financial literacy, promote higher education, connect communities through advances in communications technology, and deliver on the promise of wellness and sustainability.

Key Strategic Focus

DS+CO's strategic focus encompasses a comprehensive suite of services designed to address complex business challenges through creative and intelligence-driven solutions. The company's areas of specialization include:

• Branding and Creative: Crafting and revitalizing brands to ensure they resonate with target audiences.

• Paid Media and Direct Mail: Developing and executing targeted advertising campaigns across various channels.

• Content Marketing: Creating engaging content that drives customer engagement and brand loyalty.

• Public Relations: Managing and enhancing the public image of clients through strategic communication.

• Social Media Management: Overseeing clients' social media presence to foster community and engagement.

• Video and Print Production: Producing high-quality visual content to support marketing initiatives.

• Advanced Analytics: Utilizing data analysis to inform strategy and measure campaign effectiveness.

• Website Services: Designing and maintaining websites that align with clients' branding and functional needs.

By integrating these services, DS+CO targets a diverse range of markets, including higher education, healthcare, technology, and consumer goods, aiming to drive meaningful progress for its clients.

Financials and Funding

As a privately held company, DS+CO does not publicly disclose detailed financial information. However, the company's estimated revenue ranges between $10 million and $50 million. The firm has demonstrated consistent growth and financial stability, enabling ongoing investment in technology, talent, and service expansion.

Technological Platform and Innovation

DS+CO integrates advanced technologies to enhance its service offerings and operational efficiency. The company has adopted agile project management tools and issue-tracking systems to streamline workflows. Additionally, DS+CO incorporates artificial intelligence to boost efficiency and support smarter decision-making, allowing the team to focus on client service, creativity, and strategy.

Leadership Team

DS+CO's leadership team comprises experienced professionals dedicated to driving the company's mission:

• Jessica Savage, President and CEO: With 22 years at DS+CO, Savage has co-led the agency since 2020 and oversees diversity, equity, inclusion, and belonging initiatives.

• Malorie Benjamin, Chief Transformation Officer: Formerly Managing Director of Media and Ad Technology, Benjamin now focuses on innovating and aligning business, technology, and operations.

• Lauren Dixon, Board Chair: Co-founder of DS+CO, Dixon has transitioned into a board chair role, continuing to provide strategic guidance.

• Mike Schwabl, Board Vice Chair: Co-founder alongside Dixon, Schwabl now serves as board vice chair, contributing to the company's strategic direction.

The leadership team also includes family members involved in various capacities:

• Connor Dixon-Schwabl, Managing Director of Studio Production

• Jordan Dixon, Managing Director of Office and Property Management/Procurement

• Madison Como, Executive Assistant

This blend of seasoned leadership and family involvement underscores DS+CO's commitment to its core values and long-term vision.

Leadership Changes

In May 2024, DS+CO announced significant leadership transitions:

• Jessica Savage was promoted from President to President and CEO, succeeding Kim Allen, who stepped down to pursue an opportunity in strategic communications.

• Malorie Benjamin was elevated to the newly created role of Chief Transformation Officer, focusing on aligning business, technology, and operations.

These changes reflect DS+CO's commitment to evolving its leadership to meet the dynamic needs of the marketing landscape.

Competitor Profile

Market Insights and Dynamics

The marketing and advertising industry is characterized by rapid technological advancements and evolving consumer behaviors. Companies are increasingly leveraging data analytics, artificial intelligence, and digital platforms to deliver personalized and effective marketing solutions. The market is highly competitive, with firms striving to differentiate themselves through innovation, service diversification, and client-centric approaches.

Competitor Analysis

DS+CO operates in a competitive landscape alongside several notable firms:

• RTOWN: A digital marketing agency specializing in social media, SEO, and website design.

• Iconosquare: Develops analytics software focused on social media performance.

• 140 Proof: Provides in-app audience targeting solutions for mobile applications.

• Velvet Media: Specializes in marketing management, web marketing, and new media services.

These competitors offer a range of services that overlap with DS+CO's offerings, highlighting the importance of continuous innovation and client engagement to maintain a competitive edge.

Strategic Collaborations and Partnerships

DS+CO has established significant partnerships to enhance its market position and service capabilities:

• St. John Fisher University: Named DS+CO its agency of record in January 2023, following the institution's transition to university status. The partnership encompasses brand strategy, media planning and buying, creative development, and public relations.

These collaborations underscore DS+CO's ability to build and maintain strong client relationships, contributing to its reputation and growth.

Operational Insights

DS+CO's strategic considerations in relation to major competitors include:

• Emphasis on Culture: Recognized as a Great Place to Work, DS+CO fosters a positive work environment that attracts and retains top talent.

• Technological Integration: The adoption of AI and agile methodologies enhances operational efficiency and service delivery.

• Comprehensive Service Offering: By providing a full suite of marketing services, DS+CO meets diverse client needs, differentiating itself from competitors with narrower focuses.

These operational strategies position DS+CO as a dynamic and client-centric firm in the competitive marketing landscape.

Strategic Opportunities and Future Directions

Looking ahead, DS+CO is poised to capitalize on several strategic opportunities:

• Expansion of Digital Services: Enhancing digital marketing capabilities to meet the growing demand for online engagement.

• Investment in AI and Data Analytics: Leveraging advanced technologies to deliver more personalized and effective marketing solutions.

• Diversification of Client Portfolio: Exploring new industries and markets to broaden the client base and revenue streams.

By building on its current strengths and embracing innovation, DS+CO aims to drive continued growth and success in the evolving marketing industry.

Contact Information

• Website: dixonschwabl.com

• Social Media:

• Facebook: Dixon Schwabl + Company

• Twitter: @DixonSchwabl

• YouTube: Dixon Schwabl + Company

• Instagram: @dixonschwabl

For more information or inquiries, please visit the company's official website or connect through their social media channels.