Background
Do What Works, founded in 2019, is a privately held company specializing in business and productivity software. The company offers a split-testing platform designed to assist clients in enhancing conversion rates on their marketing websites, landing pages, pricing pages, and signup pages. By providing insights into effective strategies across various industries, Do What Works enables businesses to implement changes that are more likely to yield positive results.
Key Strategic Focus
Do What Works focuses on empowering growth, marketing, and product teams to accelerate their conversion rates through data-driven insights. The company's platform monitors thousands of growth experiments from leading companies, providing clients with successful strategies to implement. This approach allows clients to prioritize and execute changes that have a higher likelihood of success, thereby improving their marketing and website performance.
Financials and Funding
In May 2022, Do What Works completed a seed funding round with investment from Everywhere Ventures. The specific amount raised was not disclosed. The capital is intended to support the company's growth initiatives and further development of its platform.
Technological Platform and Innovation
Do What Works has developed proprietary technologies aimed at detecting and analyzing user interaction tests for network-accessible content. The company holds patents for these technologies, which are integral to its platform's ability to provide clients with actionable insights based on industry-wide experiments.
Leadership Team
- Andres Glusman, Co-Founder & Chief Executive Officer: Brings extensive experience in product management and growth strategies.
- Will Howard, Co-Founder & Chief Technology Officer: Leads the technological development and innovation efforts within the company.
Competitor Profile
Market Insights and Dynamics: The business and productivity software industry is highly competitive, with numerous companies offering solutions to enhance website performance and conversion rates. The market is characterized by rapid technological advancements and a strong emphasis on data-driven decision-making.
Competitor Analysis: Key competitors include companies like Camerite and Knack, which offer similar services in the realm of website optimization and conversion rate improvement. These competitors focus on providing tools and platforms that assist businesses in analyzing and enhancing their online presence.
Strategic Collaborations and Partnerships
Do What Works has secured investment from Everywhere Ventures, a venture capital firm known for backing innovative technology startups. This partnership provides the company with financial resources and strategic guidance to support its growth and development initiatives.
Operational Insights
Do What Works differentiates itself through its proprietary technologies and focus on providing clients with data-driven insights derived from a broad range of industry experiments. This approach enables clients to implement changes with a higher probability of success, setting the company apart from competitors that may offer more generalized solutions.
Strategic Opportunities and Future Directions
The company is well-positioned to capitalize on the growing demand for data-driven marketing solutions. By continually enhancing its platform and expanding its database of industry experiments, Do What Works aims to provide clients with increasingly accurate and actionable insights. Future plans may include expanding service offerings to cover additional aspects of digital marketing and website optimization.
Contact Information
- Website: www.dowhatworks.io
- Headquarters: Middletown, New Jersey, United States
