DocOnline Company Profile

Background

DocOnline Health India Pvt Ltd, established in December 2016, is a digital primary healthcare company headquartered in Bengaluru, India. The company's mission is to provide relevant, trusted, and accessible healthcare, aiming to create a healthier India for everyone. DocOnline offers telemedicine services, enabling users to consult with doctors remotely via audio, video, or chat, thereby enhancing healthcare accessibility and affordability.

Key Strategic Focus

DocOnline's strategic focus centers on delivering quality primary healthcare through telemedicine. The company specializes in:

Teleconsultations: Providing 24/7 access to general physicians and specialists across 10 specialties in 14 Indian languages.

Corporate Health and Wellness Programs: Partnering with over 150 corporates to offer comprehensive health solutions, including preventive health checks, digital clinics, and employee assistance programs.

Rural Healthcare Initiatives: Implementing e-clinics and mobile clinics to extend healthcare services to underserved rural areas.

Financials and Funding

DocOnline commenced operations in June 2017 with an initial investment of $1 million through private venture funding from Swedish-based entrepreneurs and investors. The company has experienced significant growth, with an estimated annual revenue of $34.3 million and a workforce of approximately 231 employees.

Technological Platform and Innovation

DocOnline leverages a proprietary telemedicine platform that integrates various medical devices, diagnostic tools, and biometric devices. The platform adheres to global medical technology standards such as HIPAA, HL7, ICD10, and SNOMED CT, and incorporates advanced Clinical Decision Support Systems (CDSS) to assist in clinical decisions. This robust technological infrastructure enables seamless integration with multiple IoT and medical devices, enhancing the quality and efficiency of healthcare delivery.

Leadership Team

Manasije Mishra, Managing Director: An Economics graduate from Delhi University and MBA from XLRI, Jamshedpur. Formerly MD for Aetna India and CEO of Max Bupa Health Insurance.

Anup Tiwari, Chief Community Health Officer: Over two decades in the development sector, with experience at UNICEF and SOS Children's Villages International. Holds an MBA and a diploma in Public Relations from the London School of PR.

Ankush K Tandon, Chief Corporate Business Officer: 25 years in business leadership roles across India, North America, and Europe. Former Executive Director at Indusion Consulting and Head of Resource Practice at HSBC’s Global Transformation Centres. BE (Hons) in Computer Science from BITS Pilani and MBA from NMIMS, Mumbai.

Prashant Dash, Chief Medical Director: MBBS, MD in Internal Medicine, and MBA. Specialist in hepatology, infectious disease, and metabolic disease. Over 15 years of clinical experience with leading hospitals and health-tech organizations. Recognized among the Top 100 global healthcare leaders at IFAH, UAE 2019.

Sai Karthik, Vice President - Marketing & Products: Over 15 years of experience in brand management, product development, and digital marketing. Former roles at Citi, GE Healthcare, Philips, and Aetna. Computer technology graduate with an MBA from Anna University.

Sai Prasad Chakilam, Chief Technology Officer: Co-Chief Technology Officer with expertise in developing and managing technological platforms in the healthcare sector.

Tanuj Saxena, Chief Distribution Officer: Responsible for overseeing distribution strategies and partnerships to expand DocOnline's reach and accessibility.

Leadership Changes

In December 2021, DocOnline appointed Ankush K Tandon as Chief Corporate Business Officer to lead the Corporate Health and Wellness business, aiming to accelerate growth in the employee health and wellness industry.

Competitor Profile

Market Insights and Dynamics

The telemedicine market in India has witnessed substantial growth, especially during the COVID-19 pandemic. As per a study by Praxis Global Alliance, India's teleconsultation market size was about $26 million in March 2020, and it grew to $163 million by March 2021. The teleconsultation market is expected to grow by 72 percent to $836 million by March 2024, where one in every 35 consultations will take place online by FY24.

Competitor Analysis

Practo: A Bengaluru-based company offering online doctor consultations, appointment bookings, and health records management.

MediBuddy: Provides teleconsultation services, health check-ups, and insurance services, focusing on corporate health and wellness.

Lybrate: An online platform connecting patients with doctors for consultations and health advice.

MDLive: A US-based telehealth provider offering virtual doctor consultations and behavioral health services.

HealthTap: Provides virtual healthcare services, including AI-driven symptom checkers and doctor consultations.

Strategic Collaborations and Partnerships

DocOnline has established significant partnerships to enhance its service offerings:

Shriram Housing Finance Limited (SHFL): In July 2023, DocOnline partnered with SHFL to offer healthcare benefits to SHFL customers, including doctor consultations, pharmacy benefits, and preventive health check-ups.

Vedanta & Anil Agarwal Foundation: Collaborated to introduce the "Clinic on Two Wheels" model in 2021, scaling to 600 villages and delivering over 1.5 lakh doctor consultations within 11 months.

Operational Insights

DocOnline's operational strategy emphasizes:

Omnichannel Access: Services are accessible via mobile apps, desktops, assisted digital clinics, and mobile clinics, catering to both tech-savvy and non-tech-savvy users, including rural customers and senior citizens.

Clinical Quality Focus: Emphasis on evidence-based medicine and clinical protocols, with senior clinicians reviewing consultations to ensure quality and trust.