DOO PIP Novi Sad Company Profile

Background

Company Overview

DOO PIP Novi Sad is a family-owned enterprise based in Novi Sad, Serbia, established on August 19, 1992. Initially starting with four employees, the company has grown into a significant player in the food production industry, particularly within the bakery sector. Its mission is to meet consumer needs by producing and selling high-quality Mexican food products, in partnership with customers and suppliers worldwide. The company's vision is to push the boundaries in the production and sale of Mexican food, striving to exceed expectations in terms of quality, safety, sustainability, cost, delivery, and value.

Historical Milestones

1992: Company founded.

1998: Achieved production of over 1,000 tons of bakery improvers.

1999: Opened a laboratory and demo bakery.

2002: Established a branch in Belgrade.

2004: Implemented ISO 9001 and HACCP standards.

2007: Hosted the first PIP Pekar Fest.

2013: Opened a modern facility for the production of improvers and mixtures in Čenej.

2014: Launched a new branch in Vrnjačka Banja.

2015: Opened a Demo Center.

2017: Established PIP Adriatic in Slovenia.

2021: Achieved IFS certification.

Key Strategic Focus

Core Objectives and Specializations

DOO PIP Novi Sad specializes in the production of bakery improvers, mixtures, and wheat tortillas. The company aims to provide high-quality, recognizable products that meet the requirements and needs of users, by perfecting products, processes, and employees, thereby contributing to raising the level of quality of life in society.

Primary Markets

The company's products cater to both retail and HoReCa (Hotel, Restaurant, and Café) sectors, serving a diverse clientele across the Balkan region and beyond.

Financials and Funding

Financial Performance

In 2023, DOO PIP Novi Sad reported total revenues of approximately 1.337 billion RSD, with a net profit of 137 million RSD. The company employs 109 workers, with an average gross salary of 147,422.78 RSD per month. The EBITDA for 2023 was 159.943 million RSD.

Credit Rating

The company holds an A+ credit rating, indicating strong financial health and reliability.

Technological Platform and Innovation

Proprietary Technologies and Scientific Methodologies

DOO PIP Novi Sad operates a farinological laboratory equipped with advanced devices such as farinograph, extensograph, amylograph, gluten rinsing device, falling number device, and mixolab. These tools enable comprehensive rheological testing and quality assessment of flour, facilitating the development of customized improvers and mixtures tailored to client needs.

Certifications

The company adheres to several international standards, including:

ISO 9001: Quality management systems.

HACCP: Hazard Analysis and Critical Control Points.

IFS: International Featured Standards for food safety.

HALAL: Certification for permissible products under Islamic law.

KOSHER: Certification for products conforming to Jewish dietary laws.

Leadership Team

Gvozden Mučibabić: CEO - General Manager.

Nemanja Čobanov: Commercial Director.

Dejan Kanurić: Operations Director.

Sanja Mučibabić: Director of Legal and General Affairs.

Branislava Dabić: Sales and Marketing Manager.

Momir Gligorijević: Project Manager.

Biljana Delić: Executive Administrative Assistant.

Jasmina Jakšić: Production.

Draženka Savić: QA and R&D.

Nikola Jovanović: Logistics.

Jelena Ćirić: F&A.

Milana Kovačević: HR.

Dunja Bulatović: Sales.

Milan Marić: Sales.

Veljko Berić: Sales.

Ljiljana Janković: Marketing.

Milica Kovačević: Marketing.

Milkica Knežević: Marketing.

Mihailo Tomašević: Marketing.

Marija Šević: Legal and General Affairs.

Ninoslav Đorđević: Production.

Marko Tančić: Procurement and Purchasing.

Aleksandra Ilić: QA and R&D.

Anita Mali: F&A.

Danka Vlatković: F&A.

Competitor Profile

Market Insights and Dynamics

The bakery and tortilla production industry in the Balkan region is competitive, with a growing demand for diverse and high-quality bakery products. Consumers are increasingly seeking products that align with international standards and dietary preferences, such as HALAL and KOSHER certifications.

Competitor Analysis

Key competitors include local and regional bakery product manufacturers who offer similar products. However, DOO PIP Novi Sad's adherence to multiple international certifications and its focus on quality and innovation provide a competitive edge.

Strategic Collaborations and Partnerships

The company has established partnerships with suppliers and customers worldwide, aiming to develop long-term relationships that enhance product quality and market reach. These collaborations are integral to the company's strategy of continuous improvement and customer satisfaction.

Operational Insights

DOO PIP Novi Sad's commitment to quality is evident in its integrated management system, which includes ISO 9001, HACCP, HALAL, IFS, KOSHER, and RSPO SCC certifications. The company's focus on employee well-being, customer satisfaction, and community responsibility underscores its operational philosophy.

Strategic Opportunities and Future Directions

The company aims to expand its market presence by introducing new products and entering new markets. Continuous investment in technology, employee development, and quality management systems positions DOO PIP Novi Sad to meet evolving consumer demands and maintain its competitive advantage.