Doorify MLS Company Profile

Background

Doorify MLS, formerly known as Triangle MLS, is a regional Multiple Listing Service (MLS) headquartered in Cary, North Carolina. Serving over 15,000 real estate brokers and agents across 16 counties—including Wake, Durham, Johnston, and Orange—Doorify MLS operates as the central hub for real estate listings and data in the greater Triangle area. The organization's mission is to advance equity, support community, and deliver excellence, aiming to provide seamless access to a robust real estate market and steward reliable, accurate data that benefits both subscribers and consumers.

Key Strategic Focus

Doorify MLS is committed to innovation and technological advancement within the real estate industry. The organization emphasizes:

• Technological Integration: Implementing cutting-edge technologies to enhance operational efficiency and user experience.

• Data Sovereignty: Ensuring control and ownership over MLS data to provide accurate and reliable information.

• Consumer Engagement: Expanding services to include consumer-focused platforms, thereby increasing transparency and accessibility in the real estate market.

Financials and Funding

As a regional MLS, Doorify MLS operates primarily through subscription fees from its members. Specific financial details, including funding history and revenue figures, are not publicly disclosed.

Pipeline Development

Doorify MLS has undertaken several key initiatives to enhance its service offerings:

• Rebranding and Consumer Portal: In September 2024, the organization rebranded from Triangle MLS to Doorify MLS and launched a new consumer portal, providing free and searchable access to real estate listings for the public.

• AI-Powered Listing Management: Partnered with Ocusell to introduce AI Listing Manager Pro, an AI-driven solution designed to streamline listing management for subscribers.

• Comparative Market Analysis Tool: Integrated CMAsnap into its platform, enabling members to generate customizable and precise competitive market analysis reports efficiently.

Technological Platform and Innovation

Doorify MLS distinguishes itself through several technological advancements:

• Data Management and Distribution: Collaborated with SourceRE to implement SourceRE Distribute, enhancing control over data distribution and ensuring data sovereignty.

• API Development: Developed a standardized API to facilitate seamless integration with various front-end platforms, promoting flexibility and choice for subscribers.

• AI Integration: Leveraged AI technologies to automate data entry and improve the accuracy and efficiency of listing management processes.

Leadership Team

• Matt Fowler: Executive Director

• Background: Recognized for visionary leadership and technological innovation within the MLS industry.

• Contributions: Spearheaded the rebranding to Doorify MLS, implemented advanced technologies, and promoted data sovereignty initiatives.

• Andrea Presnal: Vice President of Communications and Public Relations

• Background: Experienced in strategic communications and public relations within the real estate sector.

• Contributions: Led communication strategies during the rebranding process and enhanced stakeholder engagement.

• Matt Nagy: Vice President of Technology

• Background: Expertise in technology integration and data management systems.

• Contributions: Oversaw the implementation of SourceRE Distribute and the development of the organization's API infrastructure.

Leadership Changes

In September 2024, Matt Fowler was honored with the Shuttleworth MLS Executive of the Year Award by the Council of Multiple Listing Services (CMLS), recognizing his exceptional leadership and contributions to the MLS industry.

Competitor Profile

Market Insights and Dynamics

The MLS industry is characterized by rapid technological advancements and increasing demands for data accuracy and transparency. Key trends include:

• Technological Integration: Adoption of AI and machine learning to enhance data management and user experience.

• Data Sovereignty: Emphasis on MLSs maintaining control over their data to ensure accuracy and reliability.

• Consumer Engagement: Expansion of services to include consumer-facing platforms, increasing transparency in the real estate market.

Competitor Analysis

• Canopy MLS: Based in Charlotte, North Carolina, serving over 22,000 subscribers. Recently launched Ardi, an AI assistant developed by Voiceflip, to enhance user experience and operational efficiency.

• REcolorado: A prominent MLS in Colorado, recognized for its compliance and operational principles. Partnered with Ocusell to ensure full compliance with MLS business rules.

Strategic Collaborations and Partnerships

Doorify MLS has established several strategic partnerships to enhance its service offerings:

• Ocusell: Collaborated to introduce AI Listing Manager Pro, streamlining listing management through AI-driven solutions.

• SourceRE: Partnered to implement SourceRE Distribute, enhancing control over data distribution and ensuring data sovereignty.

• CMAsnap: Integrated CMAsnap into its platform, enabling members to generate customizable and precise competitive market analysis reports efficiently.

Operational Insights

Doorify MLS's strategic initiatives position it as a leader in the MLS industry:

• Technological Innovation: Adoption of AI and advanced data management systems enhances operational efficiency and user experience.

• Data Sovereignty: Control over data distribution ensures accuracy and reliability, providing a competitive advantage.

• Consumer Engagement: Expansion into consumer-facing platforms increases transparency and accessibility in the real estate market.

Strategic Opportunities and Future Directions

Doorify MLS is poised to capitalize on several strategic opportunities:

• Expansion of Consumer Services: Further development of consumer-facing platforms to enhance transparency and engagement.

• Technological Advancements: Continued integration of AI and machine learning to improve data management and user experience.

• Strategic Partnerships: Exploration of additional collaborations to expand service offerings and market reach.

Contact Information

• Website: doorifymls.com

• LinkedIn: Doorify MLS

• Twitter: @DoorifyMLS

• Facebook: Doorify MLS