Company Research Report: doTERRA International

Company Overview

• Name: doTERRA International

• Mission of the Company: doTERRA, meaning “gift of the earth” in Latin, strives to share natural essential oil gifts worldwide, helping people take control of their lives one drop at a time. The mission is to help the world heal through a commitment to quality and purity that drives everything from sourcing to distribution.

• Year Founded & Founders: Founded in 2008 by a group of healthcare and business professionals.

• Key People:

• Corey Lindley - CEO and Founding Executive

• Emily Wright - Founding Executive, Chair of the Board

• Dr. David K. Hill - Founding Executive

• David Stirling - Founding Executive

• Greg Cook - Founding Executive

• Mark Wolfert - Founding Executive

• Rob J. Young - Founding Executive

• Headquarters: Pleasant Grove, Utah, United States

• Number of Employees: Over 3,000 corporate employees worldwide

• Revenue: No specific revenue information is available

• Known For: doTERRA International is known for being the world leader in the global aromatherapy and essential oils market. The company emphasizes high-quality, pure essential oils, benefiting individuals and communities across the globe through natural wellness solutions.

Products

Key Products Offered:

1. CPTG Certified Pure Tested Grade® Essential Oils

• High-Level Description: doTERRA provides a wide variety of single essential oils and essential oil blends that are rigorously tested for quality and purity.

2. Foundational Wellness Bundle

• Components:

• VMG+ Whole-Food Nutrient Complex: Advanced daily nutritional powdered drink.

• EO Mega+ Essential Oil Omega Complex: Omega fatty acids supplement.

• doTERRA PB Restore ProBiome Complex: Dietary supplement designed to support microbiome health.

• Key Features:

• Supports overall health and wellness.

• Provides essential vitamins, minerals, and omega-3 fatty acids.

• Includes pre-, pro-, and postbiotics for gut health.

3. MetaPWR Advantage

• High-Level Description: Developed to support a healthy metabolism and promote healthy weight and body composition.

• Key Features:

• Contains NMN, resveratrol, and nine types of collagen tripeptides.

• Ingredients support youthful cellular functions and overall metabolic health.

Recent Developments

Company Developments:

• 2023 Milestones:

• Celebration of 15-year anniversary.

• Conducted first-ever epigenetic study on humans with essential oil ingestion.

• Expansion into new markets such as the United Arab Emirates and El Salvador.

• New product launch: pure Birch essential oil.

• Sourcing and Partnerships:

• Expanded collaboration with communities in Paraguay for Guaiacwood and Petitgrain essential oils.

• Partnered with the University of Mississippi School of Pharmacy for research on essential oils.

• Charitable Initiatives:

• Continued support for social impact through the doTERRA Healing Hands Foundation with projects like the Hope for Haiti partnership and supporting educational efforts in sourcing communities.

Product Innovations:

• New Product Launches:

• Introduction of MetaPWR Product System focused on boosting metabolic health.

• Launch of new skincare and wellness products.

• Enhancements:

• Enhancements and research advancements in the foundational wellness products, including updates in compositions benefiting overall health and wellness.

• Awards and Recognition:

• Received multiple awards for innovation in sustainability, essential oil products, and contributions to social responsibility.

Conclusion

This report provides an in-depth view of doTERRA International's core functions and recent developments. Its commitment to providing high-quality essential oils and fostering global sustainable practices through Co-Impact Sourcing initiatives highlights its significance in the wellness industry.