DoubleTree by Hilton Amsterdam Centraal Station

Background

DoubleTree by Hilton Amsterdam Centraal Station, established in 2011, is a prominent hotel situated adjacent to Amsterdam's central railway station. As part of the DoubleTree by Hilton brand, the hotel is committed to providing exceptional hospitality, combining modern amenities with a focus on sustainability and guest satisfaction. Its strategic location offers guests convenient access to Amsterdam's historic center, cultural attractions, and transportation hubs.

Key Strategic Focus

The hotel's primary objective is to deliver a superior guest experience through modern accommodations, diverse dining options, and comprehensive meeting facilities. It specializes in catering to both leisure and business travelers by offering:

Accommodations: 557 rooms, including 48 suites, featuring floor-to-ceiling windows with city or river views.

Dining: Multiple venues, including the award-winning SkyLounge Amsterdam rooftop bar, City Café, and Eastwood Beer & Grill.

Meetings and Events: 15 meeting rooms equipped with modern technology, suitable for various events.

The hotel targets a diverse clientele, from tourists exploring Amsterdam to professionals attending conferences and events.

Financials and Funding

In July 2019, AXA IM Alts acquired the DoubleTree by Hilton Amsterdam Centraal Station. The hotel encompasses a 29,710 square meter multi-story property with 557 rooms, 48 suites, and 15 meeting rooms. Prior to this acquisition, the hotel was owned by Anbang Insurance Group Company and Blackstone.

Technological Platform and Innovation

The hotel integrates modern technology to enhance guest experiences, including:

In-Room Technology: Apple iMac computer-TV combinations in rooms, providing entertainment and connectivity.

Sustainability Initiatives: Participation in Clean the World's Global Hospitality Recycling Program since October 2021, recycling in-room plastic bottled amenities. As of February 2024, the hotel has collected 2,585 kg of plastic, contributing to Hilton's "Travel with Purpose" sustainability objectives.

Leadership Team

The hotel's leadership is dedicated to maintaining high standards of service and sustainability:

Floris Licht: General Manager, overseeing overall operations and strategic direction.

Valentin Grimaud: Housekeeping Manager, leading sustainability initiatives and housekeeping operations.

Competitor Profile

Market Insights and Dynamics

Amsterdam's hospitality market is highly competitive, with a mix of international chains and boutique hotels. The city's appeal as a tourist and business destination drives demand for quality accommodations.

Competitor Analysis

Key competitors include:

Park Plaza Victoria Amsterdam: Offers amenities such as a swimming pool and sauna, catering to guests seeking wellness facilities.

NH Collection Amsterdam Barbizon Palace: Combines historic architecture with modern amenities, appealing to travelers interested in unique accommodations.

These competitors emphasize wellness facilities and unique architectural experiences, respectively.

Strategic Collaborations and Partnerships

The hotel collaborates with organizations to enhance its services and sustainability efforts:

Clean the World: Partnership to recycle in-room plastic bottled amenities, supporting global hygiene initiatives.

Hilton Worldwide: As part of the Hilton brand, the hotel benefits from global marketing, loyalty programs, and operational support.

Operational Insights

The hotel's strategic location near Amsterdam Centraal Station provides a competitive advantage, offering guests easy access to transportation and city attractions. Its commitment to sustainability and modern amenities differentiates it in the market.