Company Research Report: DoubleVerify Inc.

Company Overview

Name

DoubleVerify Inc.

Mission of the Company

DoubleVerify (DV) is driven by a mission to make the digital advertising ecosystem stronger, safer, and more secure, helping brands improve the effectiveness of their online advertising by giving them clarity and confidence in their digital investment.

Founded

No information is available.

Founders

No information is available.

Key People

• Mark Zagorski, Chief Executive Officer

• Nicola Allais, Chief Financial Officer

• Julie Eddleman, Chief Commercial Officer

• Dan Slivjanovski, Chief Marketing Officer

• Steven Woolway, EVP, Business Development

• Andy Grimmig, Chief Legal Officer

• Nisim Tal, Chief Technology Officer

• Alex Valle, Chief Product Officer

• Jack Smith, Chief Innovation Officer

• Rose Velez-Smith, Chief Human Resources Officer

• Doug Campbell, Chief Strategy Officer

• Steve Mougis, Chief Revenue Officer

• Tejal Engman, SVP, Investor Relations

Headquarters

28 Crosby St. | 6th Floor, New York, NY 10013, USA

Number of Employees

No information is available.

Revenue

No information is available.

Core Competence

DoubleVerify (DV) is renowned for its pioneering work in digital ad verification and its role in authenticating media quality and powering performance for the world's largest brands, platforms, and publishers.

Products

Product Offerings

DoubleVerify provides a range of solutions designed to enhance digital media quality and performance across various verticals, including Financial Services, Telecom, Automotive, Retail, CPG, Travel, Luxury, and Pharmaceuticals.

Key Solutions

• Brands & Agencies: Power campaign performance and drive real business outcomes.

• Marketplaces: Maximize inventory quality and enhance the value of digital media.

• Publishers: Optimize inventory to drive yield through enhanced ad deliverability.

• Retail Media: Scale and performance solutions for retail media.

Description and Key Features

• DV Authentic Attention®: Offers insights into the quality of ad exposure and viewer engagement in real-time, ensuring that advertisements are effectively reaching their audience.

• Universal Content Intelligence: An extensive categorization engine using visual, audio, speech, text, and link elements analysis, incorporating AI to ensure comprehensive coverage and protection.

• Fraud Lab: A dedicated team focused on identifying and neutralizing digital ad fraud, offering real-time updates to safeguard client campaigns.

Recent Developments

New Products and Features

• Media Quality Authentication Solution for Instacart Ads: An industry-first launched in October 2024, focused on authenticating media quality.

• TikTok Partnership Expansion: New brand safety and suitability measurement tools post-campaign for TikTok.

• Integration with Netflix: Extended media quality authentication service to Netflix platform.

• Attention Lab Launch: A new initiative to help advertisers maximize campaign performance.

New Partnerships

• Comscore Partnership: Development of an industry-first cross-platform audience and verification measurement solution.

Certifications and Achievements

• ISO 27701:2019 Certification: Reinforces DV's commitment to privacy and security practices.

• DV's Impact Report: Highlights DV's commitment to responsible business practices and stakeholder enhancement.

Strategic Acquisitions

• Meetrics Acquisition: Enhances DV's European presence in ad verification.

• OpenSlate Acquisition: Adds pre-campaign contextual targeting capabilities.

Headquarters and Global Presence

DoubleVerify is headquartered in New York, with additional offices in major cities including Los Angeles, Chicago, San Diego, Dubai, Tokyo, London, Berlin, and more, illustrating its significant international presence and market reach.