Company Research Report: Downshiftology
Company Overview
- Name: Downshiftology
- Mission: To share healthy recipes, globetrotting travel posts, and lessons learned in the kitchen, while promoting life balance and wellness.
- Founder: Lisa Bryan
- Year Founded: 2014
- Key People:
- Lisa Bryan - Founder, bestselling cookbook author, recipe developer, and YouTuber
- Emily Liao - Social Media Manager
- Headquarters: Southern California, USA
- Number of Employees: No information is available
- Revenue: No information is available
- Notable for: Downshiftology is known for its wholesome recipes, kitchen advice, and cooking tutorials with a focus on minimalism and wellness. The company also stands out for its presence on YouTube and as a bestselling cookbook brand.
Products
Offerings
- Healthy Recipes: A wide variety of recipes are available on the Downshiftology platform, categorized by different meal courses and dietary preferences. These recipes are gluten-free and focus on being nutrient-dense.
- Key Features:
- Easy to make at home
- Use everyday ingredients
- Seasonality-based recipes ensure freshness
- Cookbook:
- Title: Downshiftology Healthy Meal Prep Cookbook
- Key Features:
- Over 100 make-ahead recipes and quick-assembly meals
- Focus on whole, nutrient-dense foods
- YouTube Channel: Offers cooking tutorials and tips
- Key Features:
- Over 2.5 million subscribers
- Educational content on meal prep and healthy eating
Recent Developments
- Recipe Developments:
- The company regularly updates recipes based on seasonal availability and customer feedback.
- Emphasis on originality and ease of preparation for hassle-free cooking experiences.
- Partnerships and Media Features:
- Downshiftology has been featured in various media, including Good Morning America, KTLA-5, and many others.
- The Downshiftology Cookbook was a finalist for an IACP award.
- Staffing and Operations:
- The team primarily consists of Lisa Bryan and Emily Liao, who manage operations and content creation.
- Outsourcing initiatives for food styling and photography are in place to maintain high-quality content.
Market Position
Downshiftology maintains a robust online presence, with a focus on healthy living and simplicity in cooking. The company's approach to health extends beyond just food, incorporating lifestyle changes that support overall well-being. With millions of views annually and a strong social media following, Downshiftology is a well-regarded source for accessible and nutritious recipes.
