Drivemode Company Profile

Background

Founded in 2014, Drivemode is a technology company specializing in developing smartphone-based connected car platforms. The company's mission is to enable smarter, safer, and more connected driving experiences for all vehicles. By transforming smartphones into central computing devices for cars, Drivemode aims to modernize in-car technology, making it more intuitive and accessible. In September 2019, Drivemode was acquired by Honda R&D Co., Ltd., becoming a wholly-owned subsidiary to bolster Honda's digital and connected mobility products.

Key Strategic Focus

Drivemode focuses on integrating smartphone capabilities with vehicle systems to enhance driver safety and convenience. Their core objectives include developing user-friendly interfaces that allow drivers to access navigation, communication, and entertainment applications without distraction. By leveraging cloud-based technologies and voice commands, Drivemode targets the automotive industry, aiming to provide solutions that can be implemented across various vehicle models to improve the overall driving experience.

Financials and Funding

Prior to its acquisition by Honda, Drivemode secured approximately $9 million in funding from notable investors, including Panasonic and NEC Capital Solutions. This capital was utilized to advance their connected car platform and expand their market presence. Post-acquisition, Drivemode operates as a subsidiary of Honda, focusing on enhancing Honda's digital and connected mobility offerings.

Technological Platform and Innovation

Drivemode's platform is distinguished by its proprietary technologies that integrate smartphone functionalities with vehicle systems. Key innovations include:

User Interface Design: An automotive-grade interface that adheres to National Highway Traffic Safety Administration guidelines, enabling drivers to access apps like navigation, messaging, and music through voice commands and large, easy-to-use buttons.

Cloud-Based Technologies: Utilization of cloud services to provide real-time updates and seamless integration with various applications, enhancing the connected car experience.

Voice Command Integration: Implementation of voice-to-text messaging and voice-controlled navigation to minimize driver distraction and promote safety.

Leadership Team

Drivemode's leadership comprises experienced professionals with backgrounds in automotive technology and software development:

Yo Koga: Co-Founder and Chief Executive Officer.

Jeff Standard: Co-Founder, Chief Operating Officer, and Vice President of Products.

Naoko Ota: Controller.

Their combined expertise drives Drivemode's mission to innovate within the connected car industry.

Competitor Profile

Market Insights and Dynamics

The connected car market is experiencing significant growth, driven by consumer demand for enhanced in-car connectivity and safety features. Advancements in smartphone integration and cloud computing are pivotal in shaping this industry, with companies striving to offer seamless and intuitive user experiences.

Competitor Analysis

Drivemode operates in a competitive landscape with several key players:

Waze: A GPS navigation software app that provides real-time traffic updates and route guidance.

Mapbox: A provider of custom online maps for websites and applications, offering tools for developers to integrate location-based services.

Rand McNally: A company specializing in maps, navigation, and travel content, offering both digital and print products.

These competitors focus on various aspects of navigation and connected services, each bringing unique technologies and market approaches.

Strategic Collaborations and Partnerships

Drivemode's acquisition by Honda R&D Co., Ltd. in 2019 marked a significant strategic collaboration, enabling the integration of Drivemode's innovative software solutions into Honda's vehicle lineup. This partnership aims to accelerate the development of connected mobility services and enhance the digital driving experience for Honda customers.

Operational Insights

As a subsidiary of Honda, Drivemode benefits from the automotive giant's extensive resources and market reach. This relationship provides Drivemode with a competitive advantage in developing and deploying connected car technologies at scale, positioning the company to effectively address the evolving demands of the automotive industry.

Strategic Opportunities and Future Directions

Looking ahead, Drivemode is poised to expand its technological offerings by exploring advancements in electric vehicle interfaces and autonomous driving support systems. Leveraging Honda's global presence, Drivemode aims to introduce its connected car solutions to a broader market, enhancing driver safety and convenience worldwide.