Dstillery Company Profile

Background

Dstillery, founded in 2008 and headquartered in New York City, is a leading AI-driven advertising technology company specializing in custom audience solutions. The company empowers brands and agencies to target their best prospects for high-performing programmatic advertising campaigns.

Key Strategic Focus

Dstillery's strategic focus centers on leveraging advanced data science and artificial intelligence to deliver precise and scalable audience targeting solutions. The company's proprietary technologies, such as ID-free® and Custom AI Audiences, enable advertisers to reach their target audiences effectively while respecting consumer privacy.

Financials and Funding

Dstillery has raised a total of $60.4 million in funding over multiple rounds. The most recent funding round was a Series D in June 2019, amounting to $5.9 million.

Technological Platform and Innovation

Dstillery's technological platform is distinguished by its proprietary AI-driven solutions:

ID-free® Technology: A privacy-by-design targeting solution that delivers scale and performance without relying on individual identifiers.

Custom AI Audiences: A brand-specific targeting solution that continuously scores hundreds of millions of users to deliver unique audiences tailored to each brand.

Leadership Team

Michael Beebe: Chief Executive Officer.

Patti Boyle: Chief Marketing Officer.

John Collier: Chief Financial Officer.

Evan Hills: Chief Commercial Officer.

Taejin In: Senior Vice President, Product.

Mark Jung: Vice President, Product, Data Marketplace & Channels.

Michelle Lenzo: Vice President, Sales.

Ryan Perone: Senior Vice President, Head of Sales.

Jason Philips: Vice President, People.

Sara Press: Vice President, HoldCo Sales.

Dinara Shamayeva: Vice President, Finance & Accounting.

Amelia White: Vice President, Data Science Research.

Melinda Han Williams: Chief Data Scientist.

Leadership Changes

In January 2025, Dstillery appointed Jim Weiss, founder and chairman of Real Chemistry, to its Board of Directors.

Competitor Profile

Market Insights and Dynamics

The digital advertising industry is experiencing significant growth, driven by increasing demand for data-driven marketing solutions. The market is characterized by rapid technological advancements and a shift towards privacy-centric advertising practices.

Competitor Analysis

Key competitors in the audience intelligence and digital advertising space include:

Brandwatch Consumer Intelligence: Specializes in social media monitoring and consumer insights.

Adobe Analytics: Offers comprehensive analytics solutions for customer data analysis.

Meltwater: Provides media monitoring and social media analytics services.

Audiense: Focuses on audience segmentation and social media insights.

Infegy Atlas: Delivers social media intelligence and consumer insights.

Strategic Collaborations and Partnerships

Dstillery has engaged in several strategic partnerships to enhance its offerings:

Onetag Integration: In August 2024, Dstillery integrated with Onetag to provide AI-powered ad targeting solutions.

Similarweb Collaboration: In May 2024, Dstillery collaborated with Similarweb to enhance privacy-safe AI model training.

Operational Insights

Dstillery's commitment to innovation and privacy-centric solutions positions it favorably in the competitive landscape. The company's focus on proprietary technologies like ID-free® and Custom AI Audiences differentiates it from competitors by offering scalable and privacy-compliant targeting solutions.

Strategic Opportunities and Future Directions

Dstillery is poised to capitalize on the growing demand for privacy-safe advertising solutions. By continuing to innovate and expand its technological capabilities, the company aims to strengthen its market position and drive future growth.