Company Profile: du (Emirates Integrated Telecommunications Company P.J.S.C.)

Background

Company Overview

Emirates Integrated Telecommunications Company P.J.S.C., commercially known as du, is a leading telecommunications provider in the United Arab Emirates (UAE). Established in 2005 and rebranded as du in 2007, the company offers a comprehensive suite of services, including mobile and fixed-line telephony, broadband internet, and digital television. du serves a diverse customer base, encompassing individual consumers, homes, and businesses across the UAE.

Mission and Vision

du is committed to enhancing connectivity and enriching lives by providing innovative and reliable telecommunications services. The company's vision aligns with the UAE's strategic goals, including the UAE Vision 2021 and the transformation of Dubai into a Smart City. As the official strategic partner of the Smart Dubai Office, du plays a pivotal role in the nation's digital transformation initiatives.

Industry Significance

As one of the two primary telecom operators in the UAE, du holds a significant position in the market. The company's extensive service offerings and commitment to innovation contribute to the UAE's telecommunications infrastructure and digital economy.

Key Strategic Focus

Core Objectives

du focuses on delivering high-quality telecommunications services, expanding its customer base, and driving digital innovation. The company aims to support the UAE's economic and social transformation through its diverse service offerings.

Areas of Specialization

• Mobile Services: Offering both prepaid and postpaid plans with voice, data, and value-added services.

• Fixed Services: Providing broadband internet, IPTV, and landline telephony for residential and business customers.

• Wholesale Services: Delivering voice and SMS services, including international traffic termination and hubbing.

• Enterprise Solutions: Offering ICT and managed services tailored for businesses.

Key Technologies Utilized

du leverages advanced technologies such as 4G LTE, 5G, and fiber-optic networks to ensure high-speed connectivity and service reliability. The company also utilizes cutting-edge technologies like Docker, Kubernetes, and Google Analytics in its tech stack.

Primary Markets Targeted

du primarily operates within the UAE, serving a wide range of customers, including individual consumers, small and medium-sized enterprises (SMEs), large corporations, and government entities.

Financials and Funding

Funding History

du is a publicly traded company listed on the Dubai Financial Market under the ticker symbol DU. The company's ownership structure includes:

• Emirates Investment Authority (EIA): 50.12%

• Mamoura Diversified Global Holding (formerly Mubadala Development Company): 10.06%

• Emirates Communications & Technology Company LLC (ECT): 19.7%

• Public Shareholders: 20.12%

Financial Performance

In 2024, du reported:

• Revenue: AED 14.64 billion

• Net Income: AED 2.49 billion

This performance reflects the company's strong market presence and operational efficiency.

Pipeline Development

Key Initiatives

du is actively involved in the development and deployment of advanced telecommunications technologies:

• 5G Network Expansion: Launched in 2019, du continues to expand its 5G infrastructure, enhancing network capacity and offering ultra-high-speed mobile broadband services.

• IoT and Smart City Solutions: As the strategic partner of the Smart Dubai Office, du provides IoT management platforms and smart city solutions, contributing to Dubai's transformation into a Smart City.

Anticipated Milestones

du aims to achieve significant milestones in network expansion, service diversification, and digital innovation to maintain its competitive edge in the telecommunications sector.

Technological Platform and Innovation

Proprietary Technologies

du's technological infrastructure includes:

• 5G Network: Deployed in 2019, offering high-speed connectivity and supporting advanced applications.

• IoT Management Platform: Enables remote device management, real-time analytics, and business automation.

Significant Scientific Methods

du employs advanced methodologies such as machine learning algorithms and AI-driven analytics to enhance service delivery and customer experience.

Leadership Team

Key Executives

• Fahad Al Hassawi: Chief Executive Officer

• Background: Appointed CEO in June 2021, previously served as Acting CEO and held various leadership roles within the company.

• Kais Hamida: Chief Financial Officer

• Background: Oversees the company's financial strategy and operations.

Leadership Changes

In June 2021, Fahad Al Hassawi was appointed CEO, succeeding Osman Sultan, who served as CEO from 2006 to 2019.

Competitor Profile

Market Insights and Dynamics

The UAE's telecommunications market is characterized by high penetration rates and rapid technological advancements. The market is primarily dominated by two major players: du and Etisalat.

Competitor Analysis

• Etisalat by e&: The primary competitor, offering similar services and holding a significant market share.

• Zain: A regional competitor with operations in multiple Middle Eastern countries.

• Ooredoo: Another regional player offering telecommunications services across the Middle East.

Strategic Collaborations and Partnerships

Significant Collaborations

• Smart Dubai Office: As the official strategic partner, du supports Dubai's Smart City initiatives.

• Nokia: Partnerships for the implementation and expansion of 5G networks.

• Microsoft: Collaboration to enhance call center operations through advanced AI technologies.

Operational Insights

Strategic Considerations

du's strategic focus includes:

• Network Expansion: Continued investment in 5G and fiber-optic infrastructure.

• Service Diversification: Expanding offerings in IoT, smart city solutions, and enterprise services.

• Customer Experience: Leveraging AI and machine learning to enhance service quality and customer satisfaction.

Strategic Opportunities and Future Directions

Strategic Roadmap

du aims to:

• Enhance Digital Transformation: Support the UAE's vision for a digital economy through innovative services.

• Expand Market Share: Attract new customers and retain existing ones through superior service offerings.

• Invest in Emerging Technologies: Explore opportunities in AI, blockchain, and other emerging technologies to stay ahead in the market.

Contact Information

• Website: www.du.ae

• Headquarters: Dubai Hills Business Park, Dubai, United Arab Emirates

• Social Media:

• LinkedIn: du LinkedIn

• Twitter: @dutweets

• Facebook: du Facebook

This comprehensive profile provides an in-depth look at du's operations, strategic focus, financial performance, and market positioning within the UAE's telecommunications sector.