Company Research Report: Duel

Company Overview

• Name: Duel

• Mission of the Company: Duel is on a mission to empower brands to grow through the advocacy of the people who love them.

• Founded By: Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.

• Year Founded: The specific founding year is not provided in the available information.

• Key People:

• Paul Archer, Co-founder & CEO

• Naio Tsarouchis, Co-founder & CTO

• Jaclyn Crocker, COO & GM, North America

• Margaret Phelan, VP of Brand Experience

• Ollie Smith, Head of Commercial

• Mia Roe-Edema, Head of People

• Verity Hurd, Brand Advocacy & Community Lead

• Ed Howell, Partnerships Lead

• Headquarters: Duel has offices located at 21 Lombard Street, London, EC3V 9AH, and Runway East, 1 Victoria St, Bristol, BS1 6AA.

• Number of Employees: Duel employs 35 people.

• Revenue of the Company: No information is available.

• What the Company is Known For: Duel is known for its Brand Advocacy Platform, allowing brands to manage relationships with advocates, affiliates, and brand ambassadors at scale. The platform targets mid-level to enterprise brands, aiming to become a scalable, predictable channel for customer acquisition.

Products

Brand Advocacy Platform

• High-Level Description: Duel's Brand Advocacy Platform empowers brands to scale and automate success by managing communities of social affiliates, content creators, and micro-influencers. It offers a single view of advocates and measures the impact on reach and revenue.

• Key Features:

• Integration with eCommerce, CRM, and social channels.

• Gamified tasks and interactive incentives for advocates.

• Automation of gifting, payments, and content rights management.

• AI-powered UGC management for social content moderation and approval.

Social Affiliates Program

• High-Level Description: This program enables brands to activate and manage an army of authentic, nano-influencers as affiliates.

• Key Features:

• Integration with eCommerce platforms for tracking affiliate revenue.

• Logistics automation for gifting and commission payouts.

• Personalized links and referral code management.

Ambassadors Program

• High-Level Description: Designed to mobilize brand fans into content creators, driving reach and engagement through social platforms.

• Key Features:

• Recruitment of micro-influencers from customer bases.

• Incentivizing creation of authentic content through rewards.

• AI-powered tools for content and usage rights management.

Recent Developments

• Recent Developments: The company has been focusing on large-scale enterprise-readiness by integrating with CRM and eCommerce systems, automating product distribution, and enabling seamless content management which helps scale the program without increasing overheads.

• New Products Launched: No information is available on specific new product launches.

• New Features Added: They've developed automated commission payment systems for global expansion and personalized email marketing features to scale program recruitment.

• New Partnerships: The company works with major brands like Charlotte Tilbury, Monica Vinader, NEOM Organics, and ELEMIS.