Dutch Bros Coffee: Market Research Report

Company Overview

• Name: Dutch Bros Coffee

• Mission: "Making a massive difference, one cup at a time."

• Founded: 1992 by Dane and Travis Boersma

• Key People: No specific key personnel information is available.

• Headquarters: Grants Pass, Oregon

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Dutch Bros is known for its drive-thru coffee stands and is characterized as a company focused on building community relationships and making a positive impact with each interaction. The company is particularly known for its proprietary energy drink, Dutch Bros Blue Rebel™, and its diverse range of beverage offerings.

Products

Dutch Coffee® & Beverages

• Description: A wide variety of coffee drinks including specialty options customized with various flavors and milk options.

• Key Features:

• Customizable beverages with over 25 flavors

• Includes classics, iced, blended, and seasonal options

Dutch Bros Rebel™ Energy Drink

• Description: A proprietary energy drink that can be customized with different flavors.

• Key Features:

• Launched in 2012

• Personalized with customer’s choice of flavors

Recent Developments

• New Products Launched:

• Winter Shimmer Rebel™ Energy Drink: A seasonal drink introduced to enhance the holiday menu offering.

• New Features Added to Existing Products: No specific information on new features for existing products is available.

• New Partnerships:

• Dutch Bros collaborated with OWALA® to launch a special edition water bottle aimed at uniting beverage lovers.

• Community Initiatives:

• Ongoing philanthropic efforts include fundraisers and givebacks through initiatives like Dutch Luv, Drink One for Dane, and Buck for Kids.

• DEI commitment to foster inclusivity and diversity within the company and its extended community.

• Notable Events:

• Dutch Bros participates in various community activities and has special days dedicated to fundraising, such as Drink One for Dane day to support ALS research.

• Expansion:

• Continued geographic expansion with notable moves in 2021 to begin serving in the southeastern US, including Texas and Oklahoma.

Social Impact and Sustainability

• Philanthropy: Contributions through various granting and fundraising initiatives are part of Dutch Bros’ foundational philosophy.

• Sustainability: Commitment to reducing environmental impact, though specific planned initiatives are forthcoming.

• Diversity, Equity, and Inclusion (DEI): Ongoing initiatives to ensure an inclusive environment at store locations and within the communities served by Dutch Bros.

Note:

The above report encapsulates the available information from the provided data. Certain details, such as the company's financials and specific employee numbers, were not included in the available dataset.