Company Focused Market Research Report: Dynata
1. Company Overview
- Name: Dynata
- Mission of the Company: Dynata's mission is to improve clients’ business and market understanding by connecting them to the interests, opinions, and actions from the world’s largest community of real people, in order to strengthen their market research and advertising activities.
- Founded By Whom: No information is available.
- When Was the Company Founded: No information is available.
- Key People in the Company:
- Mike Petrullo, Chief Executive Officer
- Steve Macri, Chief Financial Officer
- Brad Brockhaug, Chief Commercial Officer
- Dilip Nagaraja, Chief Technology Officer
- Steve Belkin, General Counsel, Corporate Secretary
- Ian Brocklehurst, EVP, Product
- Dawn Hirsch, EVP, Human Resources
- Ryan Jantz, EVP, Panel & Partnerships
- Don Simons, EVP of AMER Sales
- Chris Watson, Managing Director, International
- Yaron Zimmerman, EVP, Business Operations
- Headquarters: No information is available.
- Number of Employees: No information is available.
- Revenue: No information is available.
- Known For: Dynata is known for its data-driven insights platform which is the largest first-party data platform for insights, activation, and measurement.
2. Products
- What Products Do They Offer:
- Find Your Audience: Access to a large and diverse pool of 70 million global participants.
- Build A Survey: Tools to design and configure insightful surveys.
- Connect Your Data: Facilitates seamless integration of Dynata's data with client data.
- Audience Activation: Platform to target and reach ideal audiences.
- Creative Testing: Test creative concepts throughout the campaign lifecycle.
- Advertising Effectiveness: Measure and optimize the impact of advertising campaigns.
- Reporting & Analytics: Comprehensive analysis and data visualization tools.
- Publish & Share: Options for publishing and sharing insights.
- High-Level Description of the Product:
Dynata offers products that enable companies to connect and analyze data to understand consumer behavior, derive insights, and optimize decision-making in marketing and advertising. Their integration capabilities allow for a unified view of diverse data sources.
- Key Features of Each Product:
- Find Your Audience: Access extensive, global respondent groups, including hard-to-find audiences.
- Build A Survey: Intuitive survey creation with attention to robust data science principles.
- Connect Your Data: Integrate Dynata's first-party data with proprietary client data for enriched insights.
- Audience Activation: Enable precise target audience identification and engagement.
- Creative Testing: Evaluate creative assets’ effectiveness to drive campaign success.
- Advertising Effectiveness: Tools to measure advertising ROI and optimize campaign elements.
- Reporting & Analytics: Wide-ranging analytics, from basic reporting to advanced statistical analysis for insights generation.
- Publish & Share: Facilitates the distribution of insights across various platforms and stakeholders.
3. Recent Developments
- Recent Developments in the Company:
- July 16, 2024: Dynata announces full emergence from prepackaged Chapter 11.
- July 10, 2024: Appointment of a new Senior Vice President of IT Infrastructure and Enterprise Applications.
- July 2, 2024: Court approval for Dynata's prepackaged financial restructuring plan.
- June 5, 2024: Named overall winner of 2024 I-COM Global Data Creativity Awards.
- May 29, 2024: Appointment of a new Senior Vice President, Sales & Customer Experience in the UK.
- May 28, 2024: Secured DIP financing after a successful prepackaged Chapter 11 first day hearing.
- New Products Launched: No information is available.
- New Features Added to Existing Products: No information is available.
- New Partnerships: No information is available.
Please note, there are fields for which no specific information was found in the provided data.
