E-Therapy Company Profile
Background
Overview
E-Therapy, established in 2009 and headquartered in Flagstaff, Arizona, specializes in providing teletherapy services to PreK-12 schools across the United States. The company offers a comprehensive range of services, including speech-language therapy, occupational therapy, physical therapy, counseling, mental health services, psycho-educational evaluations, and special education support. E-Therapy's mission is to expand exceptional educational services to more children by building a community through collaboration, innovation, and excellence.
Mission and Vision
E-Therapy's mission is to expand exceptional educational services to more children by building a community through collaboration, innovation, and excellence. The company's vision is to reach 100,000 smiling faces and create a connected community where everyone finds joy and value in their services.
Industry Significance
As a leader in teletherapy for PreK-12 schools, E-Therapy plays a crucial role in delivering specialized therapy and support solutions to students nationwide. The company's innovative approach ensures that every student receives the care they need, contributing to the creation of inclusive and supportive school communities.
Key Strategic Focus
Core Objectives
E-Therapy aims to provide high-quality, accessible therapy services to students across the United States, focusing on both on-site and teletherapy solutions to meet diverse educational needs. The company is dedicated to improving the lives of children by building inclusive and supportive school communities.
Areas of Specialization
E-Therapy specializes in delivering speech-language therapy, occupational therapy, physical therapy, counseling, mental health services, psycho-educational evaluations, and special education support to PreK-12 schools. The company offers both on-site and teletherapy services, ensuring that every student receives the care they need.
Key Technologies Utilized
E-Therapy utilizes its proprietary electronic therapy platform, STAR, to manage therapist workflows and deliver services effectively. The STAR platform offers secure, private online therapy rooms with encrypted login, session tracking, real-time data reports, built-in compliance features, smart session scheduling, and communication tools.
Primary Markets Targeted
E-Therapy primarily serves PreK-12 schools across the United States, focusing on both urban and rural areas to ensure that every student has access to the therapy services they need.
Financials and Funding
Funding History
E-Therapy was acquired by Great Point Partners, a private equity firm, on January 1, 2022. In February 2026, E-Therapy was acquired by Edustaff, expanding access to integrated education and therapy services.
Total Funds Raised
Specific details regarding the total funds raised by E-Therapy are not publicly disclosed.
Notable Investors
Great Point Partners is a notable investor in E-Therapy.
Utilization of Capital
The capital from these investments has been utilized to expand E-Therapy's services, enhance its technological infrastructure, and support its mission to provide exceptional educational services to more children.
Pipeline Development
Key Pipeline Candidates
E-Therapy's primary focus is on delivering a comprehensive suite of therapy services to PreK-12 schools, including speech-language therapy, occupational therapy, physical therapy, counseling, mental health services, psycho-educational evaluations, and special education support. The company continues to develop and refine its service offerings to meet the evolving needs of students and educational institutions.
Stages of Development
E-Therapy's services are fully developed and operational, with a strong emphasis on continuous improvement and adaptation to the needs of the educational sector.
Target Conditions
The company's services address a wide range of conditions, including speech and language disorders, physical disabilities, mental health challenges, and special education needs, aiming to support the holistic development of students.
Anticipated Milestones
E-Therapy continues to focus on expanding its reach and enhancing the quality of its services, with ongoing efforts to integrate new technologies and methodologies to improve student outcomes.
Technological Platform and Innovation
Proprietary Technologies
E-Therapy's proprietary electronic therapy platform, STAR, is designed to streamline therapist workflows and enhance service delivery. The platform includes features such as secure online therapy rooms, session tracking, real-time data reporting, compliance auditing, and smart scheduling.
Significant Scientific Methods
The company employs evidence-based assessment measures to evaluate students' strengths and needs, collaborating with IEP teams to develop appropriate therapy goals. This approach ensures that therapy sessions are tailored to each student's unique requirements, promoting effective learning and development.
Leadership Team
Executive Profiles
- Derek Vogel: Chief Executive Officer
Derek Vogel is a highly experienced leader with over 15 years in executive roles. He has a proven track record in business development, organizational strategy, and employee engagement. Prior to joining E-Therapy, Derek was the President of AMN Healthcare’s Education Healthcare Staffing business, where he provided on-site and virtual solutions for students in need of therapy services.
- Diana Parafiniuk: Founder and Chief Innovation Officer
Diana Parafiniuk is the founder of E-Therapy and serves as the Chief Innovation Officer. She has been instrumental in developing the company's teletherapy solutions and has a strong background in educational services.
Key Contributions
The leadership team has been pivotal in expanding E-Therapy's services, enhancing its technological infrastructure, and fostering a culture of innovation and inclusivity within the organization.
Leadership Changes
In January 2024, Derek Vogel departed from his role as Chief Executive Officer of E-Therapy.
Market Insights and Competitor Analysis
The teletherapy services market for PreK-12 schools is experiencing significant growth, driven by the increasing demand for accessible and flexible therapy solutions. E-Therapy's focus on underserved communities positions it well to capitalize on this expanding market.
E-Therapy's primary competitors include companies like TinyEYE, which also provide teletherapy services to educational institutions. The competitive landscape is characterized by a mix of established players and emerging startups, all striving to offer innovative and effective solutions to meet the diverse needs of students and schools.
Strategic Collaborations and Partnerships
E-Therapy has engaged in partnerships to expand its reach and enhance service delivery. For instance, the company has collaborated with organizations like Variety STL to extend its services to a broader audience.
The acquisition by Edustaff in February 2026 is a significant strategic move, enabling E-Therapy to integrate its services with Edustaff's staffing solutions, thereby offering a more comprehensive suite of services to educational institutions.
Operational Insights
Strategic Considerations
E-Therapy's strategic focus on underserved communities and its innovative use of technology provide a competitive edge in the teletherapy market. The company's ability to offer both on-site and teletherapy services allows it to cater to a wide range of client needs, enhancing its market position.
Competitive Advantages
E-Therapy's proprietary STAR platform, experienced leadership team, and commitment to inclusivity and innovation are key differentiators that set it apart from competitors in the industry.
Strategic Opportunities and Future Directions
Strategic Roadmap
E-Therapy plans to continue expanding its service offerings, integrating new technologies, and forming strategic partnerships to enhance its impact in the educational sector. The recent acquisition by Edustaff is expected to open new avenues for growth and service delivery.
Future Business Directions
The company aims to strengthen its position in the teletherapy market by leveraging its technological infrastructure and expertise to meet the evolving needs of educational institutions and students.
