Eagle Eye Produce Company Profile

Background

Established in 1996 in Roberts, Idaho, Eagle Eye Produce has evolved from a modest operation into a leading grower, packer, and distributor of fresh produce. The company's mission is to be the Partner of Choice for customers by delivering high-quality produce, exceptional customer service, and employing the best talent in the industry. With a diverse product portfolio that includes potatoes, onions, watermelons, and mixed dry vegetables, Eagle Eye Produce plays a significant role in the agricultural sector, emphasizing innovation and quality.

Key Strategic Focus

Eagle Eye Produce's strategic focus centers on vertical integration and diversification. By managing the entire supply chain—from cultivation to distribution—the company ensures product quality and consistency. Specializing in a year-round supply of potatoes, onions, and watermelons, Eagle Eye Produce leverages advanced agricultural practices and state-of-the-art facilities to meet market demands. The company targets both domestic and international markets, adapting to evolving consumer preferences and industry trends.

Financials and Funding

While specific financial details are not publicly disclosed, Eagle Eye Produce has demonstrated consistent growth through strategic partnerships and facility expansions. Notable developments include the 2018 ownership merger with Fiesta Farms, enhancing onion production capabilities, and the 2024 expansion of logistics operations with a new 22,000-square-foot facility in Idaho Falls, Idaho.

Pipeline Development

Eagle Eye Produce continually invests in expanding its product offerings and operational capabilities. Recent initiatives include the introduction of a full line of shallots, such as pearls and cipollinis, sourced directly from family farms in Eastern Oregon. Additionally, the company has developed a variety of value-added potato products, including Fresh Blends, Tiny Taters, and Steam'd Potatoes, catering to consumer demand for convenient meal solutions.

Technological Platform and Innovation

Eagle Eye Produce distinguishes itself through the adoption of advanced technologies and innovative practices:

Proprietary Technologies: The company utilizes cutting-edge automated graders, baggers, scales, and palletizing robots in its packing facilities, enhancing efficiency and product quality.

Scientific Methods: Eagle Eye Produce employs AI-driven sorting systems and robotics to optimize packing processes, ensuring consistency and reducing labor costs.

Food Safety Practices: The company maintains rigorous food safety standards, including environmental monitoring, ATP testing, and regular equipment sanitization, to ensure product safety and quality.

Leadership Team

Eagle Eye Produce's leadership comprises experienced professionals dedicated to the company's growth and success:

Newman Giles: President & CEO, founded the company in 1996, emphasizing customer service and quality produce.

Lance Poole: Executive Vice President, instrumental in strategic partnerships and operational expansions.

Marc Bybee: President of the Nyssa, Oregon facility, overseeing onion production and food safety initiatives.

Coleman Oswald: Director of Sales, leading sales strategies and customer relations.

Jake Jacobsen: Vice President of Sales for the Nogales, Arizona facility, managing sales and marketing operations.

Leadership Changes

In 2024, Joe Ange transitioned to the role of Director of Onion Sales, reflecting the company's commitment to strengthening its sales team and expanding its market presence.

Competitor Profile

Market Insights and Dynamics: The fresh produce industry is characterized by its competitiveness and the necessity for consistent quality and supply. Eagle Eye Produce's comprehensive product range and year-round availability position it favorably in this dynamic market.

Competitor Analysis: Key competitors include:

Potandon Produce: Specializes in potatoes and onions, offering a wide variety of products.

Wada Farms: A major player in the potato industry with a focus on innovation and sustainability.

River Point Farms: Known for its extensive onion production and commitment to quality.

Eagle Eye Produce differentiates itself through vertical integration, technological advancements, and a diverse product portfolio.

Strategic Collaborations and Partnerships

Eagle Eye Produce has engaged in several strategic partnerships to enhance its market position:

Fiesta Farms: In 2018, the companies solidified their partnership through mutual ownership, expanding onion production capabilities.

Central Produce Distribution Inc.: In 2021, Eagle Eye Produce expanded its year-round onion programs by partnering with Central Produce, strengthening its supply network.

Taylor Produce: In 2010, Eagle Eye Produce and Taylor Produce formed a new marketing and sales company, combining their fresh potato supplies to better serve customer needs.