Market Research Report
Company Overview
Early Steps Academy is a distinguished education technology start-up specializing in delivering live online classes using the case study method, inspired by Harvard's renowned educational methodologies. Founded by alumni from both Harvard Business School and IIT Kharagpur, the academy is dedicated to imparting essential 21st-century skills and modern subjects to children aged 8-18. Operating globally in 45 countries, Early Steps Academy has facilitated over 50 million minutes of learning, celebrating 25,000+ success stories. Parental testimonials and accolades bolster its reputation, with a 94% increase in student confidence and a 97% improvement in grades among its attendees.
Leadership and Mentorship
At the forefront of Early Steps Academy's innovative approach is Sneha Biswas, the Founder and CEO. An alumna of IIT Kharagpur and Harvard Business School, she brings a diverse background with experience from firms like Bain & Company and Teach for India. Her vision fosters an educational ethos centered on critical thinking and communication. The academy benefits from the advisory support of industry leaders such as Brian L. Trelstad, a Senior Lecturer at Harvard Business School, ensuring strategic growth and curriculum relevance.
Financial Performance and Funding
Financially, Early Steps Academy has secured a solid foundation to drive its growth. The company raised a total of $1.2 million in a Seed funding round in November 2021, with a valuation reaching $6.09 million by December 2021. Important investors include BEENEXT and Taurus Ventures. The fiscal year 2022-23 reported a revenue of about ₹2.26 crores, mainly attributed to subscription income, though it also recorded a loss of ₹87.47 lacs.
Educational Approach and Offerings
Early Steps Academy sets itself apart with a curriculum covering over 1000 modern subjects, designed to bolster critical structured thinking, impactful communication, collaborative skills, and creativity. The academy offers a 7-level course structure, highlighting both immediate academic success and long-term skills development. Its innovative learning model leverages live, interactive global classrooms powered by a proprietary algorithmic classroom learning system.
Client Testimonials and Engagement
The academy's impact is evidenced through high engagement and satisfaction levels, supported by numerous positive parental testimonials. Free demo classes enhance community engagement and attract a global audience. Contact for inquiries can be made via hello@earlysteps.co, and more information is available on their website: [https://www.earlysteps.co/](https://www.earlysteps.co/).
Competitor Profiles
Top Competitors
1. Classplus: A mobile-first SaaS platform for private coaching institutes, aiding in video distribution, payments, and communication. This platform supports educators across 3,000+ cities in India, the Middle East, and Southeast Asia with a valuation of $0.6 billion, backed by $160 million funding from investors such as Tiger Global Management.
2. Graphy: An e-learning platform offering course creation and business scalability tools for educators and content creators, serving over 150,000 creators globally. With AI-powered course design and monetization tools, Graphy is headquartered in San Francisco.
3. BYJU'S: A global ed-tech leader offering highly adaptive learning tools to millions worldwide. Renowned for its significant market influence and vast venture capital backing, BYJU'S is among the top-valued ed-tech companies globally.
4. LMSOnline.Net: Provides comprehensive learning management solutions featuring responsive e-learning platforms focused on course creation, analytics, and student engagement, employing cloud-based technology for optimal data security.
5. Langotalk: Focused on AI-driven language learning solutions, Langotalk offers an immersive language acquisition experience, serving over 300,000 users despite its smaller operational size of 2-10 employees.
Market Position and Strategy
In the landscape of 938 active competitors, Early Steps Academy holds a competitive edge with its singular educational approach. The academy leverages technology for both content delivery and personalized learning experiences, potentially offering a multidimensional approach aligned with its top competitors.
Implications for Sales Strategy
Understanding the competitive landscape, Early Steps Academy can strategically highlight its unique offerings to stakeholders. Recognizing trends and strengths of key competitors like Classplus and Graphy, the academy can tailor sales pitches to emphasize its innovative, holistic educational solutions that cater to emerging market needs.
