EarthaPro Company Profile

Background

EarthaPro is a software company dedicated to empowering small landscaping and lawn care businesses through innovative technological solutions. Founded by Courtney Krstich and Peter Quan, the company focuses on providing intuitive software that streamlines workflow management, project scheduling, invoicing, and customer relationship management (CRM) for contractors and small businesses in the home services sector, specifically targeting lawn care and landscaping industries.

Key Strategic Focus

EarthaPro's strategic objectives include:

Specialization: Tailoring software solutions to meet the unique needs of small-scale lawn care and landscaping businesses.

Technology Utilization: Developing Software as a Service (SaaS) platforms that integrate workflow management, project scheduling, invoicing, and CRM functionalities.

Market Targeting: Focusing on the home services sector, with a particular emphasis on lawn care and landscaping contractors.

Financials and Funding

As of June 2025, specific details regarding EarthaPro's funding history, total funds raised, and notable investors have not been publicly disclosed.

Pipeline Development

EarthaPro's primary product is its SaaS platform designed for workflow management, project scheduling, invoicing, and CRM tailored for the lawn care and landscaping industry. The company continues to enhance its platform, incorporating user feedback to introduce new features and improve user experience.

Technological Platform and Innovation

EarthaPro's technological innovations include:

Proprietary Technologies: A SaaS platform that integrates multiple business management tools into a single interface, specifically designed for the landscaping and lawn care industry.

Scientific Methodologies: Utilization of user-centric design principles to ensure the software meets the practical needs of small business owners in the landscaping sector.

Leadership Team

Courtney Krstich: Co-founder and key principal at EarthaPro.

Peter Quan: Co-founder of EarthaPro.

Both founders have been instrumental in identifying market needs and developing the platform to address the challenges faced by small landscaping businesses.

Leadership Changes

As of June 2025, there have been no publicly reported significant changes or appointments within EarthaPro's leadership team.

Competitor Profile

Market Insights and Dynamics

The landscaping and lawn care industry has seen a growing demand for digital solutions that enhance operational efficiency. Small businesses in this sector are increasingly adopting software tools to manage scheduling, invoicing, and customer relationships.

Competitor Analysis

While EarthaPro focuses on the landscaping and lawn care niche, it operates within the broader field of precision agriculture and farm management software. Notable competitors include:

Granular: Farm management software that aids growers in running profitable farms through cloud and mobile solutions.

Cropio: A satellite field management system enabling remote monitoring of agricultural land.

Famous: Provides accounting, inventory management, and shipping software to fresh produce growers and distributors.

Adapt-N: Offers advanced agricultural modeling for soil, water, crops, and fertilizer management.

Climate FieldView: A platform that collects and analyzes field data to maximize returns on every acre.

These competitors offer various solutions in the precision agriculture and farm management software space, catering to different aspects of agricultural business management.

Strategic Collaborations and Partnerships

As of June 2025, there are no publicly disclosed strategic collaborations or partnerships involving EarthaPro.

Operational Insights

EarthaPro differentiates itself by:

Niche Focus: Concentrating exclusively on the landscaping and lawn care industry, addressing specific challenges faced by small businesses in this sector.

User-Centric Design: Developing intuitive software solutions that are easy to adopt and use, even for businesses with limited technological expertise.