Easol Company Research Report

Company Overview

• Name: Easol

• Mission of the Company: Easol is built by experience creators, for experience creators. The mission is to make Easol an experience commerce platform that puts the technology, ownership, and possibilities in the hands of creators, enabling them to share experiences that will shape the future.

• Founded: No information is available

• Key People: Ben (Co-Founder), Lisa (Co-Founder)

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Easol is known for being an all-in-one platform for managing experience-based businesses, providing an end-to-end solution that includes web design, bookings, payments, and marketing.

Products

Easol offers a comprehensive suite of products designed to manage and grow experience-based businesses:

1. Web Builder

• Description: Allows creators to own their brand and manage the entire booking experience.

• Key Features: Customizable themes, domain hosting, modular store building.

2. Booking Manager

• Description: Centralizes all customer bookings management.

• Key Features: Edit/continue bookings, group bookings, import bookings, cancellation and refunds.

3. Selling Tools

• Description: Facilitates the selling of tickets, accommodations, packages, etc.

• Key Features: Ability to sell any experience; manages extras like transportation and special programming.

4. Marketing

• Description: Enhance and optimize marketing strategies.

• Key Features: Customer data insights, automated communications, recommendations, upselling, voucher codes.

5. Payments

• Description: Offers flexible payment options to improve booking conversions.

• Key Features: Custom fees, deposits, payment plans, group pay, booking insurance.

6. Data & Reporting

• Description: Customizes reporting tools for any team member.

• Key Features: Pre-built reports, analytics integrations, data visualization tools.

Solutions

Easol provides tailored solutions for a wide variety of experience businesses:

• Festivals: Music, food & drink, art, wellness and live events.

• Sports: Trail running, marathons, triathlons, and competitive events.

• Retreats: Yoga, wellness, culinary, fitness, and nature getaways.

• Adventures & Tours: Gaming, golf, climbing, hiking, safari, and travel expeditions.

Recent Developments

• Recent Developments:

• In 2023, Easol launched their Festivals Showcase, significantly boosting their growth within the festival space.

• Prior significant financing events include a $4.5M Series Seed in 2020 and a $25M Series A in 2022 led by Tiger Global.

• New Products Launched: Easol has continuously evolved its platform with updates and introductions of highly-customizable themes and new configurations to cater to diverse experiences.

• New Features Added:

• Introduction of flexible payment options like payment plans and deposits.

• Enhanced data and reporting features allowing integration with marketing analytics tools.

• Partnerships:

• Partnership with creators like "Wanderlust" and "Bournemouth 7's Festival" to leverage Easol's platform for managing large-scale events. Partner feedback indicates a significant increase in efficiency and sales after switching to Easol.

Conclusion

Easol is committed to being a transformative platform for experience creators, enabling them to realize their vision and execute their business strategies with end-to-end solutions designed uniquely for experience-based commerce.