Eastern Wholesale Fence LLC: Company Profile

Background

Overview

Founded in 1971, Eastern Wholesale Fence LLC is a leading manufacturer and distributor of fencing and related products, serving both residential and commercial markets. Headquartered in Medford, New York, the company has established a strong presence in the Eastern United States, offering a diverse range of high-quality fencing solutions.

Mission and Vision

Eastern Wholesale Fence is committed to supplying quality fence products at competitive prices, coupled with exceptional customer service. The company aims to be a premier supplier of fence products, continually expanding its reach and product offerings to meet the evolving needs of its customers.

Industry Significance

With over five decades in the industry, Eastern Wholesale Fence has become a significant player in the fencing sector, known for its innovation and comprehensive product line. The company's dedication to quality and customer satisfaction has solidified its reputation as a trusted supplier in the fencing industry.

Key Strategic Focus

Core Objectives

• Expansion: To broaden its market presence by establishing new facilities and acquiring complementary businesses.

• Innovation: To develop and introduce new products that meet diverse customer needs.

• Customer Service: To provide exceptional service, ensuring customer satisfaction and loyalty.

Areas of Specialization

• Vinyl Fencing: Including the Illusions brand of vinyl fence and railing products.

• Wood Fencing: Offering Eastern White Cedar Brand wood fencing products.

• Ornamental Fencing: Featuring Eastern Ornamental brand aluminum and steel ornamental fence products.

• Chain-Link Fencing: Supplying System21 and Eastern Chain-Link brands.

• PVC Profiles: Through the EverStrong brand of PVC profiles.

Key Technologies Utilized

• Extrusion Technology: Utilized in the production of PVC fencing and railing products.

• Advanced Manufacturing Equipment: Employed in the fabrication of wood and ornamental fencing products.

Primary Markets Targeted

• Residential: Homeowners seeking quality fencing solutions.

• Commercial: Businesses requiring durable and secure fencing options.

• Industrial: Large-scale projects necessitating robust fencing systems.

Financials and Funding

Funding History

• 2017: An $11 million investment was made by NewSpring Capital to support Eastern Wholesale Fence's expansion and growth initiatives.

• 2020: The company was acquired by Center Rock Capital Partners and Leelanau Private Capital, marking a significant milestone in its growth trajectory.

Recent Developments

• 2021: Eastern Wholesale Fence acquired Hudson Fence Supply, enhancing its product offerings and market reach.

• 2022: The company expanded its operations by acquiring South Camden Iron Works, Inc., further strengthening its position in the industry.

• 2025: Eastern Wholesale Fence sold its extrusion business to Oldcastle APG, focusing on its core competencies in fencing solutions.

Pipeline Development

Key Pipeline Candidates

• Grand Illusions Color Spectrum: A line offering 35 matte finish colors in vinyl fencing.

• Grand Illusions Vinyl WoodBond: Featuring 5 authentic woodgrain finishes in vinyl fencing.

Stages of Development

• Product Development: Both product lines are in the development stage, with ongoing efforts to refine and expand their offerings.

Target Conditions

• Aesthetic Appeal: Catering to customers seeking diverse color and texture options in fencing.

Anticipated Milestones

• Product Launches: Scheduled for the near future, aiming to meet market demand for customizable fencing solutions.

Technological Platform and Innovation

Proprietary Technologies

• EverStrong Profiles: A proprietary line of PVC profiles used in fencing products.

Significant Scientific Methods

• Extrusion Technology: Advanced extrusion processes for producing high-quality PVC fencing materials.

Leadership Team

Peter E. Williams Jr.

• Position: Chief Executive Officer (CEO)

• Professional Background: With over 20 years in the fencing industry, Peter has been instrumental in Eastern Wholesale Fence's growth and innovation.

• Contributions: Under his leadership, the company has expanded its product lines and market presence significantly.

• Leadership Changes: In 2020, Peter E. Williams Jr. continued as CEO following the acquisition by Center Rock Capital Partners and Leelanau Private Capital.

Competitor Profile

Market Insights and Dynamics

• Market Size: The fencing industry is substantial, with a diverse range of products catering to various customer needs.

• Growth Potential: There is significant potential for growth, especially in the residential and commercial sectors.

• Industry Trends: A growing emphasis on customization, durability, and aesthetic appeal in fencing products.

Competitor Analysis

• City Fence: A competitor with a focus on residential and commercial fencing solutions.

• AFSCO Fence Supply: Specializes in providing a wide range of fencing products to contractors and builders.

• Olympic Fence: Offers a variety of fencing solutions, including ornamental and chain-link fences.

Strategic Collaborations and Partnerships

• The acquisitions of Hudson Fence Supply in 2021 and South Camden Iron Works in 2022 enhanced Eastern Wholesale Fence's product offerings, market reach, and industry position.

Operational Insights

• Market Position: Eastern Wholesale Fence holds a strong position in the Eastern United States, with plans for further expansion.

• Competitive Advantages: Comprehensive product line, commitment to quality, and exceptional customer service.

Strategic Opportunities and Future Directions

• Expansion: Opening new locations and acquiring other businesses to broaden market presence.

• Product Innovation: Developing new products to meet evolving customer needs.

• Customer Engagement: Enhancing customer service and building long-term relationships.

Contact Information

• Website: easternfence.com

• Social Media:

• Facebook: Eastern Wholesale Fence

• LinkedIn: Eastern Wholesale Fence