Easton Select Group Company Profile

Background

Easton Select Group, headquartered in Easton, Massachusetts, is a leading provider of pool services and backyard leisure solutions. With a legacy spanning over 50 years, the company has built a reputation for excellence, innovation, and reliability in the industry. Its mission is to enhance outdoor living experiences by delivering high-quality pool products, professional services, and industry expertise to homeowners nationwide. The company's vision focuses on consolidating resources and achieving substantial growth through strategic acquisitions, thereby offering a competitive edge to pool professionals and ensuring long-term success for its partners.

Key Strategic Focus

Easton Select Group's strategic focus centers on identifying and acquiring meaningful opportunities within the highly fragmented pool and backyard leisure industry. By pursuing these acquisitions, the company aims to consolidate resources, achieve substantial growth, and establish the scale necessary to offer a competitive advantage to pool professionals. This growth strategy not only ensures long-term success for its partners but also strengthens Easton Select Group’s ability to deliver unparalleled value to its customers and stakeholders.

Financials and Funding

In July 2024, Easton Select Group secured a substantial equity investment led by Brenton Point Capital Partners. This investment supports the company's aggressive growth and expansion strategy, enabling it to offer comprehensive pool cleaning and maintenance services in key U.S. markets and significantly expand the distribution network for its innovative, patented plunge pools. The investment team includes Jeff Nodland, a respected pool industry leader and former President and CEO of KIK Custom Products, and Tim Hall, who has decades of investment experience guiding family-owned businesses through strategic acquisitions and organic growth initiatives.

Pipeline Development

Easton Select Group's growth strategy capitalizes on two major home trends:

• Increased Demand for Pool Services: The past five years have seen a significant rise in U.S. pool installations, leading to increased demand for maintenance and services. Easton Select Group is positioned to meet this demand through strategic acquisitions of companies specializing in maintenance, parts, service, and cleaning.

• The Rise of Custom Pools for Smaller Yards: As expansive homes are increasingly built on smaller lots, homeowners are designing unique backyards incorporating smaller in-ground pools. Easton Select Group's Plunge Pool Concepts addresses this demand with its customizable, easy-to-install, and easy-to-maintain Plunge Plus line of pools that fit any size yard.

Technological Platform and Innovation

Easton Select Group distinguishes itself through its innovative Plunge Plus line of pools, developed by its subsidiary, Plunge Pool Concepts. These customizable, precast concrete plunge pools are designed for quick installation and are tailored for luxury smaller backyards, addressing the growing demand for compact, high-quality pool solutions.

Leadership Team

Easton Select Group is led by a seasoned executive team:

• David Hobaica, Executive Chairman

• Tim Dooling, Chief Executive Officer

• Andrew Everleigh, Chief Operating Officer

• Patrick Murphy, Chief Human Resources Officer

This leadership team brings extensive experience in the pool services and backyard leisure industry, guiding the company's strategic direction and growth initiatives.

Leadership Changes

In February 2025, following the acquisition of Environmental Pools, Andrew Everleigh, previously CEO and co-owner of Environmental Pools, assumed the role of Chief Operating Officer of Easton Select Group. His brother and co-owner, Corey Everleigh, was named President of Environmental Pools.

Competitor Profile

Market Insights and Dynamics

The U.S. pool services and backyard leisure industry has experienced significant growth over the past five years, driven by increased demand for residential pool installations and maintenance services. This trend is expected to continue, presenting substantial opportunities for companies like Easton Select Group to expand their market presence.

Competitor Analysis

Key competitors in the industry include:

• Premier Pool Service: Specializes in pool maintenance and repair services across multiple states.

• Blue Haven Pools & Spas: Offers custom pool design and construction services nationwide.

• Anthony & Sylvan Pools: Provides pool construction and renovation services with a strong presence in the eastern U.S.

These competitors focus on various aspects of pool services, including construction, maintenance, and renovation, contributing to a competitive landscape that emphasizes quality, innovation, and customer satisfaction.

Strategic Collaborations and Partnerships

Easton Select Group has expanded its portfolio through strategic acquisitions, including:

• Environmental Pools: A luxury pool builder and service provider based in Bolton, Massachusetts, enhancing Easton Select Group's premium pool design and services.

• Christman Pool Service: A premier pool service, maintenance, and construction company based in Portland, Maine, expanding the company's reach in Northern New England.

• Sweetwater Pool Service: A provider of residential pool care, maintenance, and renovation services in Greater Boston, strengthening the company's service offerings in the region.

These partnerships enhance Easton Select Group's market position, innovation capacity, and service capabilities.

Operational Insights

Easton Select Group's strategic acquisitions and focus on innovative pool solutions position the company as a leader in the pool services and backyard leisure industry. Its commitment to quality, customer satisfaction, and industry expertise provides a distinct competitive advantage, enabling it to effectively meet the evolving needs of homeowners nationwide.

Strategic Opportunities and Future Directions

Looking ahead, Easton Select Group aims to continue its national expansion through strategic acquisitions and partnerships. By leveraging its current strengths and innovative product offerings, the company is well-positioned to capitalize on emerging market trends and further solidify its leadership in the pool services and backyard leisure industry.